New Global Media - Insights , Modern Marketing

OneVue now iRess

Sat, 17 Jun 2023 08:41:25 +0000

Preparing for their IPO

OneVue are your wholesale provider of self-managed super fund, retail super and digital member-based solutions in a superannuation industry holding approximately USD 1.81 trillion. OneVue provides intermediary clients with the ultimate end-to-end investment experience and an LTM Revenue of AUD 537.9m (USD 392.3m).

Client project objectives

Prepare OneVue for their IPO. Develop their proposition, collateral, message, brand and platform product to deliver a successful IPO. Connie Mckeage CEO set her sights set on an even bigger prize, breaking the stranglehold that the big four banks have on platforms which hold financial products valued at an estimated $335 billion.

Client solution

New Media developed strategy, content and an innovative new platform designed to lead the lucrative SMSF and wholesale provider of self-managed super fund, retail super.

Project results

The IPO was a success raising $55 million with an estimated $1.9 billion in retail funds under administration and 40,000 new customers in just six months.

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Community First Credit Union

Thu, 15 Jun 2023 10:01:20 +0000

Disrupting and transforming retail banking environments in Australia

Client project objectives

Disrupting and transforming retail banking environments in Australia to help Sydney's largest community-based credit union compete with the big four high street banks.

Client solution

New Media provided the strategy that helped transform retail banking in Australia which introduced new customer-centric retail environments that welcomed customers and leveraged many-core Australian lifestyle drivers. The Credit Union became a cafe, a lounge, a creche and a safe and secure digital banking gateway.

Project results

Store traffic increased by 1,367%, product sales increased by 931% and staff found that they built better customer relationships. The concept won the prestigious industry ABACUS Award for Innovation and was also adopted by the big four Australian banks.

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Smart Car

Thu, 15 Jun 2023 09:54:09 +0000

Campaign to help Smart increase sales

Smart Cars

The name Smart derives from the cooperation of the Swiss company Swatch with Mercedes-Benz. In 1998 the model line was subsequently expanded to include the rear-engine, rear-drive Roadster and a four-door, four-seat supermini aptly named For-four (the original City-Coupé was renamed For-two to fit the new naming scheme).

Client objectives

Increase sales across metropolitan regions of Australia. Develop an edgy campaign that will appeal to a hipster audience, aged 25 to 50 years old, the main demographic for Smart 4x2 vehicles.

Client solution

A campaign was developed and filmed in edgy Australian urban environments that reflected a spin on Australia's rugged and fun culture. Our campaign leveraged Australia's love of off-roading by cheekily mirroring the rough, edgy urban environments and their 4x4s with the 4x2 name. Our Smart Tracks campaign leads consumers to Smart dealerships via foot, car or public transport. “Follow the tracks” communication was used across all metro/urban areas of Sydney and Melbourne.

Campaign results

Increased sales by 14.9% across metro regions.

“Follow the tracks” communication was used across all metro/urban areas of Sydney and Melbourne

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Star Entertainment Group

Thu, 15 Jun 2023 09:22:04 +0000

New Star Loyalty Club

Star Entertainment Group

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Client project objectives

New Media were brought in to revitalize and align the Star Entertainment Groups' loyalty program across all its destinations and develop the resorts into Australia’s premier go-to gaming destination.

New Loyalty Cards optimise engagement and rewards

Client solution

New Media provided the strategy to evolve their loyalty program and aligned all their resorts with the same rewards based on spend. Challenges included mitigating risk caused by aligning their rewards program that customers experienced gains in one destination by reduced rewards in others. A comprehensive programme was developed to promote and highlight all the entertainment and experiences delivered across their destinations, live via metrolites and online.

Project results

The new loyalty program helped deliver constant revenue growth of 7% year-over-year. Profits grew by 33.7% and the loyalty program managed 1,743,698 domestic and 76,927 international clients and VIP customers rose 10% to record levels. Compare this to all other global gaming resorts that experienced a 5% or bigger decline in revenue, especially VIP customers.

Metrolites broadcasting live entertainment streams around Sydney

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WeGather

Fri, 09 Jun 2023 14:18:48 +0000

Delivering 34,000 new subscribers in one month

WeGather

WeGather is a global online platform where experts and enthusiasts can lead discussions on topics that matter to their community, and earn an income for providing that expertise and content. Discussion leaders can earn through tips and donations from their followers/audience and by hosting pay-to-access discussions. Discussion leaders are brought together in Communities (e.g. Fitness, Business, Relationships, etc), so it’s easy for users to find experts in that field and all their discussions in one place.

Client project objectives

Build a new social tech start-up and build a target database of 17,000 new registered subscribers so the directors could raise their second tranche through Seedrs.

Client solution

New Media developed a strategy and campaign that used click-bait content across social media to encourage discussion and topic interest. Our challenge to deliver 17,000 new subscribers was compounded by Google Spaces, a rival product which started one month earlier and with access to the resources and funding of a media giant.

Project results

New Media delivered in just one month more than 34,000 new subscribers through our click-bait media campaign for a media investment of only $27,000.a CPA of 0.79. WeGather raising was oversubscribed by $500,000.

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Optimizing your sales pipeline

Thu, 14 Oct 2021 12:16:52 +0000

How our pipeline modelling simulator works

Increase your sales by up to 40%

New Global Media uses powerful modeling to quickly simulate the potential profit of any sales or marketing funnel or business idea before you create web pages or buy traffic, which saves you time & money before you commit valuable resources to build web assets or buy media.

Profit-forecast

Every business wants to understand how to optimize their digital, media, and sales pipelines to deliver the best ROI for every dollar you spend. Our powerful logic engine and experienced strategists will work with your business (teams) to optimize every process, customer journey, and optimizing ROI, ROAS, and conversion helping C-Suite make informed decisions.

Use Hypothetical Or Actual Data

New Global Media will model hypothetical funnel data or actual data from an existing funnel or business to deliver accurate insights to help your business grow.

Simulate traffic

Our models simulate traffic campaigns and how they will affect your profit and ROI before you invest in web engineering or pay for media placement.

We can build models leveraging all traffic sources:

- Google ads

- Bing ads

- Social ads

- Affiliates

- Email campaigns

Map your funnel

New Global Media will simulate your next marketing idea, campaign, product launch, webinar flow, or customer journey into an interactive funnel map to explore and test new ideas to optimize your profit and results.

Our intuitive mapping delivers key numbers broken down by monthly & yearly totals; revenue, profit, traffic volume & costs, and leads. Other key metrics include EPC, LTV, CPA, CPL, CPC, and much more.

What is your dream profit goal?

What is your profit goal for the financial year? How do you achieve your business goal and what are the investment metrics needed to reach your target? Our business modeling reverse engineers your entire project to break down what sales you will need per day, what investment, and what traffic you will need to achieve your dream profit goal.

If you are looking for a partner to help you increase your revenues by up to 40%, then let's talk.

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Optus Telecommunications

Sun, 25 Jul 2021 16:09:33 +0000

Recharge & Always Win loyalty program

Optus has become the second largest telecommunications provider in Australia with a 26% market share serving more than six million customers and generating almost $6 billion in revenue.

NGM were instrumental in building Optus into a telecommunications powerhouse. We developed the strategy behind Australia’s most successful loyalty program to date called “Recharge & Always Win”. The program was so successful from day one that it eventually ran for seven years.

“Recharge & Always Win” loyalty program delivered Optus:

4.1 million new customers.
Who enjoyed a rewarding new customer experience claiming more than four million prize redemptions each quarter.
And delivering on average 1.13 million new email subscriptions per annum.
Helping propel Optus to Australia’s second largest telecoms business.

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The Star Club

Sun, 25 Jul 2021 15:36:40 +0000

Star Entertainment Group loyalty evolution

NGM were brought in to revitalize The Star Entertainment Groups loyalty program and develop the brand and resorts into Australia’s premier go to gaming destinations as part of their reset to ready the Group for the next stage of its growth and development.

NGM provided The Star with:

A strategic business review which included full market and competitor analysis.
Industry trends and how The Star could leverage opportunity.
New and innovative solutions to optimize customer lifecycle across a new segmentation matrix.
New Ai adtech was brought in to provide personalization and an always on experience.
NGM provided BI to help The Star Resorts reduce churn and used predictive analysis to optimize each individual customer and their experience.
A multilingual content strategy was developed to serve a diverse audience across the Asia Pacific region. We used Ai to deliver personalized content and messaging.

The Stars marketing changed completely; events were live streamed across digital outdoor screens in metro locations near each resort teasing local consumers to “drop in and share the experience.” Social and live stream channels were used to excite and interact.

The program helped propel The Star Entertainment Group to become the premier gaming destinations’ in Australia and helped deliver constant revenue growth of 7% year-over-year. Profits grew by 33.7% and the loyalty program managed 1,743,698 domestic and 76,927 international clients underpinning market share gains across both slots and tables. Domestic Private Gaming Rooms revenue increased by 12.4% during 2019/20 and VIP customers rose 10% to record levels.

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Ricard Pernod

Thu, 29 Oct 2020 09:19:19 +0000

28% increase in sales and 280% increase in brand recall

Imagine bringing trade packaging alive through the use of active packaging, a process that uses conductive inks and printed circuits to light up a bottle. The new packaging looked stunning in nightclubs and bars attracting consumer attention and conversion.

Combine active packaging with new “world” graphics, is helping redefine a product with a huge heritage.

Testing delivered a whopping 28% increase in sales

A huge 280% increase in brand recall
Generated the most talked about brand throughout the trade

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Jack Daniels

Tue, 27 Oct 2020 09:44:33 +0000

Strategic template system for all collateral

Jack Daniels required a strategic template system for all collateral supplied through the trade to local, clubs, pubs and event venues across Australia and New Zealand. We were tasked to build a scale-able, flexible template system that supported shopper (trade) and mobile sales delivering sales promotion and brand assets.

Assets included

Print and digital collateral
Trade assets
Point of sale
Branded fridges
Prizing – Harley Davidson bikes
Co-branded events

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