In the “new normal” of the COVID-19 pandemic, more businesses are working remotely. How can you deliver a consistent work product, manage teams, and keep employees motivated when you’re not face-to-face? With the right technology and processes in place, you can help at-home employees be engaged, productive, and safe.

Best practices on managing remote employees including:

• Setting clear goals and expectations
• Creating a consistent work process
• Evaluating technology and collaborative work tools
• Virtual teambuilding and keeping employees connected
• Transferring your company culture to the virtual environment

This is the bottom line for most marketers and business owners, often struggling to manage the success of failure of their campaigns. Today’s media uses a bid price to buy space and other factors such as topic, keywords and purchase intent are key drivers of a successful media campaign. 

However, how do you know how well your campaign is performing. You maybe generating clicks but what about “conversions” or sales?

We were constantly asked by our clients how to do this?

Here’s the answer, the manual process is complex; your CPS (Cost per Sale) is calculated dividing cost by number of sales or dividing cost per click (CPC) by conversion rate. This is the formula to calculate CPS.

Imagine having to check your sales data against your CPC, then do the calculation and then repeat this whilst each campaign is optimised. Surely there is a better way?

Understanding our clients needs we built a comprehensive client reporting dashboard that works out your cost per sale CPS and gives your sales team access to vital lead information such as, which advert or keyword generated the lead enquiry.

If you want to discuss how we can empower your earned and paid media campaigns please contact our team.

Are you looking for new, local highly motivated customers who are interested or actively looking for your product or service? What if they are within a short distance of your store or business, say at your local café? How do you connect or reach them?

By targeting only interested, local consumers using hyper local targeting we can encourage them with a relevant local offer or encourage them to click the advert to call you immediately from their phone (click to call).

Hyper-local targeting for retail businesses are profound. 94% of mobile users have looked for local info and 84% have taken action as a result. Hyperlocal marketing is a form of super targeted and niche marketing and moreover, businesses don’t have to worry about spending money on national ad campaigns just to induce incoming traffic reducing ad spend and improving ROI.

Hyperlocal marketing can even be focused on one block, targeted, and localized and your business can find customers at the right place and the right time for your business.

Businesses need to buy and sell like Amazon, to nurture prospects with highly personalized, content that helps you convert prospects into delighted customers. Modern Marketing leverages data and powerful market intelligence to read a prospective buyer’s digital body language to determine where they are in the buying process.

Modern Marketing is all about the customer and treating your customers like trusted friends. Customers now expect more than personal engagement, they also demand engagement at the right time, on the right device and with the right message. They also expect a true, integrated cross channel experience.

L2RM Lead to Revenue Marketing

Most companies operate with an “on and off” strategy that does not align with a modern customers expectations and therefore, will deliver a lower marketing ROI on your marketing investment.

Modern Marketing is “always on,” a process that reads a buyers digital body language so you can nurture each customer along the buyers journey and across multiple touch-points. Customer Connect leverages the successful Lead to Revenue Marketing (L2RM) process to optimize each customers lifetime dollar value and builds your business valuable brand advocates.

The goal in L2RM is not to manage hundreds or thousands of “leads” through a process of serial attrition until dozens or hundreds of deals emerge. The goal is to manage each single lead to maximize the chance of a successful revenue event; and then repeat that process hundreds or thousands of times.

Through a series of coordinated marketing and sales efforts, each potential customers level of engagement escalates from awareness to interest, to consideration, to commitment, and perhaps to advocacy as illustrated by the lead-to-revenue escalator graphic.

Today’s digitally active and socially connected buyers demand consistent, seamless, and seemingly sentient engagement across multiple online, offline, digital and social channels.

If you want to discuss how we can help you nurture and covert for leads, please contact our team.

If you are running a business that focuses on B2B then facial access control targeting is an ideal solution. It can deliver a personal and relevant consumer experience that enhances a customer experience and encourages cross & up-sell. Just imagine a scenario; you are an airline targeting the lucrative business traveler market, frequent business flyer’s like Jodi…

Jodi walks up to an automated check in kiosk and Retail Connect identifies Jodi, a returning frequent business flyer and displays a personal welcome message. Retail Connect then asks her to confirm her preferential seating options, which reduces her check in time by 75%. Before Jodi confirms her selection an option to book into an airline partner hotel pops up on the screen and she reserves a room with just one click.

On arrival at the airline Business Lounge Jodi is greeted and offered her preferential drink, snack and newspaper on arrival. As she enters the lounge the digital signage automatically plays content showing fantastic local Miami experiences and the facilities at the local partner hotel she will be staying at.

Later and after her arrival in Miami she is sent an email thanking her for her valued custom and asking if there is anything else the airline can do for her.

When she arrives at the airline partner hotel in Miami she is automatically checked in and offered a full suite of options delivering the hotel & airline additional revenue from a content and happy customer, Jodi.

If you would like to discuss how Facial Recognition marketing can help your business please feel free to contact us.

Since the dawn of capitalism, businesses have been predicated on mass production. In this model, big companies have the advantage – and they win by marshalling resources on a global scale, synchronizing supply chain activities with sweat and tears, and decreasing production costs through economies of scale. Today, however, the digital economy is showing companies a new way forward. Business success depends on individualization, not mass production.

Many companies operate in silos and struggle to reach efficiencies across their operations. An obvious example is the disconnect between sales and marketing and supply chain. Most companies identify this as one of the key issues that costs them money, resources and delivers poor customer experiences.

This is why New Global Media are working with businesses to integrate sales & marketing and supply chain by connecting technologies and using a mix of smarts such as automation to deliver operational savings of up to 90%.

If much of this sounds like digital transformation, you’re not mistaken. After all, supply chains are fundamental to how companies function and digital transformation is about fundamental change. Success in this economy is not about adopting cool and new technologies that might give a business unit a boost here or there. No. It’s about empowering organizations to creatively mix and use these technologies to do entirely new things in entirely different ways. Technology serves the business, not the other way around. For example, Uber, quite famously, has transformed the taxi industry with a new platform-based business model that delivers the transportation people need. Even though the company does not own a single taxi, the model is cheaper and global. Uber’s supply chain does not move automobiles and parts it uses people and technology to ignite change.

One common theme across all of these examples of market dynamism is the creative, strategic use of digital supply chain capabilities to transform the business. Smart companies are reinventing their supply chains to drive innovation and connect with customers at a deeper level.

Increase customer centricity: supply chain automation brings processes based on real-time demand and increases responsiveness while maintaining flexibility.

Develop capabilities for predictive operations: digital twin technology for product and asset intelligence enables new business models.

Implement smart automation: machine learning and other emerging technologies help make and distribute personalized products with flexible production cells.

Achieve total supply chain visibility: A digital mirror of your business and flexible business networks empower companies to profitably serve customer segments of one.

 

If you want to discuss how we can empower and transform your business, please contact our team.

With Brexit an almost certainty the advantages of doing business in Australia for UK based businesses is now better than ever. Goods imported into Australia under AU$1,000 require no GST or import tax (except digital downloads such as music, films or software). Australian perception of UK brands are good and they are avid online shoppers, often buying from foreign retailing sites and so we have compiled an overview of the Australian marketplace.

Australia’s fastest growing sectors include: financial services (which shall replace mining as the next major export industry, online shopping (helped by initiatives to expand product delivery and collection options, e-commerce is expected to grow its revenue by 13.3% to more than AUD 12 billion). A weaker exchange rate should also benefit exporters including the tourism industry. Due to the ageing population, healthcare and social assistance have been marked as the top growth industries over the next five years to 2022.

Total Population: 24,598,933

Australia has substantial liquid assets, a high standard of living, and a population among which there is a strong demand for high value products from Asia, North America and Europe. Australians value healthy products and are willing to pay more for these goods. The decision to buy is principally determined by the price factor in Australia. At the same time, the Australians’ increasing interest in quality, the growing impact of fashion phenomena fueled by the media and advertising, make ‘authentic’ products, brand names and top of the range goods particularly popular.

Australians are avid online shoppers, often buying from foreign retailing sites. Australia can also be seen as a pilot market. An increasing number of companies who want to penetrate the American market use Australia as a test zone. Their investment is limited and modes of consumption are very similar.

With a GDP per capita of USD $46.790, Australian consumers tend to have high consumption habits. Their purchasing power is particularly high and has grown by more than 43% in 15 years. European trends are popular and emulated in their purchases. Australian consumers like new products and alternative ones. They are what is called ‘early adopters’, fond of new technologies.

Ethnic Origins: Australia is a multicultural nation with more than 170 different nationalities whose diversity is continually growing. 92% of the population is of European origin (mostly English, Irish, Scottish, Italian and Greek), with 7% of Asian origin and 1% who identify as Indigenous Australian.

If you would like help with launching your product or service in Australia or New Zealand then let's talk.