26.10.20 02:42 PM By nigel

Facial Recognition Marketing in Fast Food

Working with a leading fast food brand New Global Media are developing a targeting and loyalty program using our new patented Retail Connect Facial Recognition Marketing platform. The platform targets new and returning restaurant customers based on their identity, age, gender and expression and offers them a menu and up-sell via a programmatic methodology.

An additional loyalty platform included augmented promotions, personalised promotions and offers.