Optus Telecommunications

25.07.21 04:09 PM By nigel

Recharge & Always Win loyalty program

Optus has become the second largest telecommunications provider in Australia with a 26% market share serving more than six million customers and generating almost $6 billion in revenue.

NGM were instrumental in building Optus into a telecommunications powerhouse. We developed the strategy behind Australia’s most successful loyalty program to date called “Recharge & Always Win”. The program was so successful from day one that it eventually ran for seven years.

“Recharge & Always Win” loyalty program delivered Optus:

  • 4.1 million new customers.
  • Who enjoyed a rewarding new customer experience claiming more than four million prize redemptions each quarter.
  • And delivering on average 1.13 million new email subscriptions per annum.
  • Helping propel Optus to Australia’s second largest telecoms business.