Have you struggled to work out your cost per sale or CPS?
This is the bottom line for most marketers and business owners, often struggling to manage the success of failure of their campaigns. Today’s media uses a bid price to buy space and other factors such as topic, keywords and purchase intent are key drivers of a successful media campaign.
However, how do you know how well your campaign is performing. You maybe generating clicks but what about “conversions” or sales?
We were constantly asked by our clients how to do this?
Here’s the answer, the manual process is complex; your CPS (Cost per Sale) is calculated dividing cost by number of sales or dividing cost per click (CPC) by conversion rate. This is the formula to calculate CPS.
CPS calculation
Imagine having to check your sales data against your CPC, then do the calculation and then repeat this whilst each campaign is optimised. Surely there is a better way?
Understanding our clients needs we built a comprehensive client reporting dashboard that works out your cost per sale CPS and gives your sales team access to vital lead information such as, which advert or keyword generated the lead enquiry.
If you want to discuss how we can empower your earned and paid media campaigns please contact our team.