Citigroup Inc. or Citi is an American multinational investment bank and financial services corporation that moves the equivalent of Germany’s GDP each day across borders, currencies and asset classes. 90% of global Fortune 500 companies are served through Citi’s institutional banking franchise.
Client project objectives
Deliver a smart, multilingual platform that would be deployed across the APAC region to engage over 100 million customers in 19 markets leveraging customer data and hyper-personalisation to deliver growth and relevant customer experiences to drive growth.
NGM delivered a secure, Cloud solution that worked across emerging markets in the Tiger economies. Our smart multilingual solution helped identify opportunities, engage high-net-worth customers and deliver customised individual experiences that delivered growth and reduced churn.
Our new customer intelligence platform helped Citigroup bank one-third of Asia’s billionaires.