<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://www.newglobalmedia.co.uk/blogs/product-development/feed" rel="self" type="application/rss+xml"/><title>New Global Media - Insights , Product Development</title><description>New Global Media - Insights , Product Development</description><link>https://www.newglobalmedia.co.uk/blogs/product-development</link><lastBuildDate>Thu, 06 Nov 2025 04:02:14 +0100</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[Citigroup]]></title><link>https://www.newglobalmedia.co.uk/blogs/post/citigroup</link><description><![CDATA[Deliver a smart, multilingual platform in 19 markets managing customer data and hyper-personalisation.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_MiWE1I8USsCWDsg38n-HpQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_evVFeqLuRoquUYBtY3giIw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_PYf1_UMdQ0yTURDt31JbxQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_H-igZ_GNQK-uUII5WNaAGg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_H-igZ_GNQK-uUII5WNaAGg"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-align-left " data-editor="true">Customer intelligence</h2></div>
<div data-element-id="elm_CtnQztTc4OmZz0WcQBMHzw" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_CtnQztTc4OmZz0WcQBMHzw"] .zpimage-container figure img { width: 1110px ; height: 739.71px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_CtnQztTc4OmZz0WcQBMHzw"] .zpimage-container figure img { width:723px ; height:481.81px ; } } @media (max-width: 767px) { [data-element-id="elm_CtnQztTc4OmZz0WcQBMHzw"] .zpimage-container figure img { width:415px ; height:276.56px ; } } [data-element-id="elm_CtnQztTc4OmZz0WcQBMHzw"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/Images/Blog%20images/Private-Jet-Citigroup-1.jpg" width="415" height="276.56" loading="lazy" size="fit"/></picture></span></figure></div>
</div><div data-element-id="elm_Rzl4LtQSQsORA_oi9jP3ww" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_Rzl4LtQSQsORA_oi9jP3ww"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div>Citigroup Inc. or Citi is an American multinational investment bank and financial services corporation that moves the equivalent of Germany’s GDP each day across borders, currencies and asset classes. 90% of global Fortune 500 companies are served through Citi’s institutional banking franchise.</div><div><br></div><div><div><span style="font-weight:800;">Client project objectives</span></div></div><div><br></div><div>Deliver a smart, multilingual platform that would be deployed across the APAC region to engage over 100 million customers in 19 markets leveraging customer data and hyper-personalisation to deliver growth and relevant customer experiences to drive growth.</div><div><br></div><div><div><span style="font-weight:800;">Client solution</span></div></div><div><br></div><div>NGM delivered a secure, Cloud solution that worked across emerging markets in the Tiger economies. Our smart multilingual solution helped identify opportunities, engage high-net-worth customers and deliver customised individual experiences that delivered growth and reduced churn.</div><div><br></div><div><div><span style="font-weight:800;">P<span>roject results</span></span></div></div><div><br></div><div>Our new customer intelligence platform helped Citigroup bank one-third of Asia’s billionaires.</div></div></div></div></div>
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