New Global Media - Insights #Branding

The Star Club

Sun, 25 Jul 2021 15:36:40 +0000

Star Entertainment Group loyalty evolution

NGM were brought in to revitalize The Star Entertainment Groups loyalty program and develop the brand and resorts into Australia’s premier go to gaming destinations as part of their reset to ready the Group for the next stage of its growth and development.

NGM provided The Star with:

A strategic business review which included full market and competitor analysis.
Industry trends and how The Star could leverage opportunity.
New and innovative solutions to optimize customer lifecycle across a new segmentation matrix.
New Ai adtech was brought in to provide personalization and an always on experience.
NGM provided BI to help The Star Resorts reduce churn and used predictive analysis to optimize each individual customer and their experience.
A multilingual content strategy was developed to serve a diverse audience across the Asia Pacific region. We used Ai to deliver personalized content and messaging.

The Stars marketing changed completely; events were live streamed across digital outdoor screens in metro locations near each resort teasing local consumers to “drop in and share the experience.” Social and live stream channels were used to excite and interact.

The program helped propel The Star Entertainment Group to become the premier gaming destinations’ in Australia and helped deliver constant revenue growth of 7% year-over-year. Profits grew by 33.7% and the loyalty program managed 1,743,698 domestic and 76,927 international clients underpinning market share gains across both slots and tables. Domestic Private Gaming Rooms revenue increased by 12.4% during 2019/20 and VIP customers rose 10% to record levels.

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Australian Market

Mon, 09 Nov 2020 10:28:47 +0000

The advantages of doing business in Australia

With Brexit an almost certainty the advantages of doing business in Australia for UK based businesses is now better than ever. Goods imported into Australia under AU$1,000 require no GST or import tax (except digital downloads such as music, films or software). Australian perception of UK brands are good and they are avid online shoppers, often buying from foreign retailing sites and so we have compiled an overview of the Australian marketplace.

Growing sectors

Australia’s fastest growing sectors include: financial services (which shall replace mining as the next major export industry, online shopping (helped by initiatives to expand product delivery and collection options, e-commerce is expected to grow its revenue by 13.3% to more than AUD 12 billion). A weaker exchange rate should also benefit exporters including the tourism industry. Due to the ageing population, healthcare and social assistance have been marked as the top growth industries over the next five years to 2022.

Total Population: 24,598,933

Consumer behavior

Australia has substantial liquid assets, a high standard of living, and a population among which there is a strong demand for high value products from Asia, North America and Europe. Australians value healthy products and are willing to pay more for these goods. The decision to buy is principally determined by the price factor in Australia. At the same time, the Australians’ increasing interest in quality, the growing impact of fashion phenomena fueled by the media and advertising, make ‘authentic’ products, brand names and top of the range goods particularly popular.

Australians are avid online shoppers, often buying from foreign retailing sites. Australia can also be seen as a pilot market. An increasing number of companies who want to penetrate the American market use Australia as a test zone. Their investment is limited and modes of consumption are very similar.

Consumer purchasing power

With a GDP per capita of USD $46.790, Australian consumers tend to have high consumption habits. Their purchasing power is particularly high and has grown by more than 43% in 15 years. European trends are popular and emulated in their purchases. Australian consumers like new products and alternative ones. They are what is called ‘early adopters’, fond of new technologies.

Population in Figures

Total Population: 24,598,933
Urban Population: 85.9%
Rural Population: 14.1%
Men (in %): 49.7%
Women (in %): 50.2%
Medium Age: 37.0

Ethnic Origins: Australia is a multicultural nation with more than 170 different nationalities whose diversity is continually growing. 92% of the population is of European origin (mostly English, Irish, Scottish, Italian and Greek), with 7% of Asian origin and 1% who identify as Indigenous Australian.

If you would like help with launching your product or service in Australia or New Zealand then let's talk.

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Ricard Pernod

Thu, 29 Oct 2020 09:19:19 +0000

28% increase in sales and 280% increase in brand recall

Imagine bringing trade packaging alive through the use of active packaging, a process that uses conductive inks and printed circuits to light up a bottle. The new packaging looked stunning in nightclubs and bars attracting consumer attention and conversion.

Combine active packaging with new “world” graphics, is helping redefine a product with a huge heritage.

Testing delivered a whopping 28% increase in sales

A huge 280% increase in brand recall
Generated the most talked about brand throughout the trade

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Archers

Tue, 27 Oct 2020 09:15:09 +0000

Branding Schnapps

Archers, a new Schnapps brand launched by Diageo required a new distinctive brand to communicate their new range of flavored Schnapps. In 1980’s a bottle wrap was innovative, had not been used before and so from manufacturing to design we embarked on a new journey to produce this distinctive brand for Diageo.

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Roll Up's

Tue, 27 Oct 2020 09:02:24 +0000

Youth branding & NPD

Working with Goodman Fielder, we reinvigorated a children lunchbox snack and positioned the product via a new engaging brand. Uncle Toby’s Roll-Ups are a favoured choice for parents, making eating fruit fun for their kids. We invented a new world called Frubalia made up of Frubals, ‘balls of fruit’ characters that entertain and educate. This provided the platform to relaunch an exciting proposition that immediately made a powerful impact. Retailers were impressed with the inspired trade ordering 20% more than previous year quotas. And inspired shoppers acknowledge by filling their baskets. This campaign was a phenomenal success.

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Pureform

Tue, 27 Oct 2020 08:54:19 +0000

A Golf Revolution

A game changing brand position job was done on Pure Performance Golf Clubs. Considering their revolutionary offer to the market was custom golf equipment and a technologically advance service process and experience to determine what bespoke clubs should be made for you, our support required new world thinking. We created a brand Pureform and brought it to life with a ’No Limits’ proposition. This gained immense cut-through, disrupting the sales of traditional golf and sporting goods stores. Perform continues to grow in strength with expansion from their original flagship store in Sydney to Melbourne and now into Asia.

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OneVue

Tue, 27 Oct 2020 08:45:29 +0000

Engineering Australia's most used SMSF platform

We helped develop the new Onevue brand leading up to their successful IPO. Furthermore, we identified how to align the new brand with a better platform experience. OneVue commissioned New Global Media to help develop the fintech digital strategy to improve their customer experience and helped build the foundations of Australia's most successful independent SMSF platform.

Luminous was developed as a radical new investment platform that empowers intermediaries or direct to member superannuation services via a seamless and intuitive ‘enlightening’ experience. To date OneVue has born the benefits of our expertise to grow year on year, generating more confidence for investors and strong profits for shareholders.

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Community First Credit Union

Wed, 21 Oct 2020 08:12:18 +0000

Disrupting Retail Banking

New Global Media worked with Sydney’s largest Credit Union to re-brand and disrupt retail banking in Australia. New Global Media helped develop new customer centric brand and retail environments that welcomed customers and leveraged many core Australian lifestyle drivers. The Credit Union became a cafe, a lounge, a creche, a digital banking gateway, a destination that customers want to visit. Store traffic increased by 1,367%, product sales increased by 931% and staff found that they built better customer relationships.

By disrupting the traditional banking environment, we delivered an innovative, customer centric environment that won the prestigious Abacus Award for Innovation.

Therefore, many other Australian and international banks soon followed this innovative and successful retail banking strategy.

Bankwest

Commonwealth Bank of Australia

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