New Global Media - Insights #Business Transformation

OneVue now iRess

Sat, 17 Jun 2023 08:41:25 +0000

Preparing for their IPO

OneVue are your wholesale provider of self-managed super fund, retail super and digital member-based solutions in a superannuation industry holding approximately USD 1.81 trillion. OneVue provides intermediary clients with the ultimate end-to-end investment experience and an LTM Revenue of AUD 537.9m (USD 392.3m).

Client project objectives

Prepare OneVue for their IPO. Develop their proposition, collateral, message, brand and platform product to deliver a successful IPO. Connie Mckeage CEO set her sights set on an even bigger prize, breaking the stranglehold that the big four banks have on platforms which hold financial products valued at an estimated $335 billion.

Client solution

New Media developed strategy, content and an innovative new platform designed to lead the lucrative SMSF and wholesale provider of self-managed super fund, retail super.

Project results

The IPO was a success raising $55 million with an estimated $1.9 billion in retail funds under administration and 40,000 new customers in just six months.

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Community First Credit Union

Thu, 15 Jun 2023 10:01:20 +0000

Disrupting and transforming retail banking environments in Australia

Client project objectives

Disrupting and transforming retail banking environments in Australia to help Sydney's largest community-based credit union compete with the big four high street banks.

Client solution

New Media provided the strategy that helped transform retail banking in Australia which introduced new customer-centric retail environments that welcomed customers and leveraged many-core Australian lifestyle drivers. The Credit Union became a cafe, a lounge, a creche and a safe and secure digital banking gateway.

Project results

Store traffic increased by 1,367%, product sales increased by 931% and staff found that they built better customer relationships. The concept won the prestigious industry ABACUS Award for Innovation and was also adopted by the big four Australian banks.

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Smart Car

Thu, 15 Jun 2023 09:54:09 +0000

Campaign to help Smart increase sales

Smart Cars

The name Smart derives from the cooperation of the Swiss company Swatch with Mercedes-Benz. In 1998 the model line was subsequently expanded to include the rear-engine, rear-drive Roadster and a four-door, four-seat supermini aptly named For-four (the original City-Coupé was renamed For-two to fit the new naming scheme).

Client objectives

Increase sales across metropolitan regions of Australia. Develop an edgy campaign that will appeal to a hipster audience, aged 25 to 50 years old, the main demographic for Smart 4x2 vehicles.

Client solution

A campaign was developed and filmed in edgy Australian urban environments that reflected a spin on Australia's rugged and fun culture. Our campaign leveraged Australia's love of off-roading by cheekily mirroring the rough, edgy urban environments and their 4x4s with the 4x2 name. Our Smart Tracks campaign leads consumers to Smart dealerships via foot, car or public transport. “Follow the tracks” communication was used across all metro/urban areas of Sydney and Melbourne.

Campaign results

Increased sales by 14.9% across metro regions.

“Follow the tracks” communication was used across all metro/urban areas of Sydney and Melbourne

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Star Entertainment Group

Thu, 15 Jun 2023 09:22:04 +0000

New Star Loyalty Club

Star Entertainment Group

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Client project objectives

New Media were brought in to revitalize and align the Star Entertainment Groups' loyalty program across all its destinations and develop the resorts into Australia’s premier go-to gaming destination.

New Loyalty Cards optimise engagement and rewards

Client solution

New Media provided the strategy to evolve their loyalty program and aligned all their resorts with the same rewards based on spend. Challenges included mitigating risk caused by aligning their rewards program that customers experienced gains in one destination by reduced rewards in others. A comprehensive programme was developed to promote and highlight all the entertainment and experiences delivered across their destinations, live via metrolites and online.

Project results

The new loyalty program helped deliver constant revenue growth of 7% year-over-year. Profits grew by 33.7% and the loyalty program managed 1,743,698 domestic and 76,927 international clients and VIP customers rose 10% to record levels. Compare this to all other global gaming resorts that experienced a 5% or bigger decline in revenue, especially VIP customers.

Metrolites broadcasting live entertainment streams around Sydney

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Your virtual Ai assistant

Thu, 15 Jun 2023 08:53:08 +0000

The art of persuasion, hyper-personalisation

Have you ever dreamed of having a digital virtual assistant who can make your life simpler?

Let me introduce you to an Ai virtual assistant who will help you:

Generate any business or sales reports, just ask!
Take notes as you dictate.
Predict sales outcomes such as - when customers are likely to make a repeat purchase.
Automate all mundane tasks like
and search for everything across your whole business.

Why not build a smarter business with Ai assistance for every member of your team which will significantly improve productivity and empower your team to focus on more productive and lucrative tasks?

Our Ai virtual assistant starts at £35 a month per person.

Easy access to your Business Intelligence

Generating just one report without your Ai assistant could take more than an hour costing more in head hours than a whole month's subscription.

Using Ai to predict sales and never miss an opportunity

Predicting just one sale without your Ai assistant could take more than an hour and costs more in head hours than a whole month's subscription. You may even miss the opportunity because you are too busy working on other tasks.

Let your Ai assistant update your records and dictate notes

Recording client info is critical, but can be missed because you are busy. Never miss entering critical customer, prospect or sales/ contract information because your Ai assistant will do this for you, updating records and dictating notes.

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Hyper-Personalisation

Sat, 10 Jun 2023 11:02:24 +0000

The art of persuasion, hyper-personalisation

The art of persuasion, hyper-personalised marketing is the most effective way to persuade a customer to buy your product for the lowest marketing investment.

Personalisation at scale generates 40% more revenue for an average business and is a force multiplier and a business necessity that more than 76% of consumers now consider a basic expectation.

Organisations able to build and activate capability at scale can put customer lifetime value on a new trajectory driving double-digit revenue growth, superior retention, and richer, more nurturing long-term relationships.

A good example demonstrating how hyper-personalisation can empower sales, impress customers and significantly reduce how long it can take to nurture a client to conversion was the result of a recent project I ran for a major global agriculture business with multiple brands across multiple mature and emerging markets.

Personalization is a force multiplier and a business necessity one that more than 76 percent of consumers now consider a basic expectation. Organizations able to build and activate the capability at scale can put customer lifetime value on a new trajectory driving double-digit revenue growth, superior retention, and richer, more nurturing long-term relationships.

Hyper personalisation in agriculture, a case study

Hyper-personalisation is commonly used for mature OMNI channel retail business however I was tasked to transform an agricultural business improving their customer experiences (pre-sales and post-sales) and empower dealers to increase sales.

We had valuable access to data on every farm, their products, yield, size, staff and equipment. By mining this data we were able to provide dealers with unique insights such as:

Mining the data to identify inefficient machinery and then recommend a replacement product that will reduce fuel burn and improve productivity.

Highlight when machinery is at the end of its life and then recommend products that are perfect for that individual farm.

For farmers we provided access to helpful data to help them:

Improve yield using smart farming practices using sensors and predictive analytics to maximise revenue and crop.
Recommendations on upgrading machinery to increase productivity and reduce costs.

By leveraging data we were able to help our dealership network thrive build lasting relationships and build brand empathy by giving farmers hyper-personalised information that helps them thrive.

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ESG frameworks & standards

Sat, 10 Jun 2023 10:20:54 +0000

Impact of ESG on Procurement & Fiduciary

ESG has become an essential component of the governance of any business.

Fiduciary managers use ESG data to manage investment in over 80% of their investment decisions managing investments and government places a minimum weighting of 10% on ESG objectives in procurement.

Environmental	Social	Governance
Climate Change and Carbon Emissions	Labour relations	Board diversity
Energy efficiency	Diversity agenda	Auditor independence
Pollution	Employee safety	Corruption and bribery
Use of natural resources	Product safety	Anti-money laundering
Waste management	Human rights	Business ethics
Clean energy and technologies	Child Labour	Cartels and price fixing
Biodiversity	Working conditions	Compensation policies

ESG implementation

An organization that seeks to become a sustainable business requires a careful plan to create and implement an ESG strategy.

Any business requires an ESG governance framework to develop a strategy and this is where it can get complicated. There are ESG frameworks and standards, so what is the difference?

ESG framework

A framework is broad in its scope, giving a set of principles to guide and shape an understanding of a certain topic. An ESG framework will guide the direction of ESG reporting, but will not provide a methodology for the collection of information, data, or the reporting itself. Frameworks are useful to use alongside ESG standards, or when a well-defined standard does not exist.

ESG standard

Standards are specific in their focus. They contain detailed criteria explaining what needs to be reported. In the context of ESG, this means standards dictate how information and data are collected, and how a report needs to be produced (what topics and business areas to include). Standards make frameworks more actionable by ensuring comparable, consistent, and reliable disclosure.

As we’ve mentioned this is where it can get complicated, the problem with ESG reporting is the lack of globally recognized standards and frameworks, making it confusing for business leaders like you to understand how you should be reporting the relevant ESG criteria.

To solve this issue, the four leading ESG framework organizations GRI, SASB, CDP, CDSB, and the IIRC are working to change this.

The SASB framework supports the TCFD framework and the best results are obtained when these frameworks are used together.

The SASB framework supports IIRC: As previously mentioned, the SASB and IIRC announced their intention to merge into a unified organization, named the Value Reporting Foundation (VRF). The VRF aims to provide a suite of resources to help organizations and investors establish enterprise value.

SASB framework and GRI: SASB and GRI aim to show how organizations can use these standards together for the best results.

Just to clarify listed below is a list of ESG frameworks:

ESG Frameworks

Voluntary disclosure frameworks,
Guidance frameworks,
Third-party aggregators.

1. Voluntary Disclosure Frameworks

Under these frameworks, a company actively discloses its sustainability-related policies, practices, performance data, and information related to ESG criteria.

Carbon Disclosure Project (CDP)

The CDP asks for voluntary disclosures of non-financial data which includes greenhouse gas emissions (GHGs) and company environmental performance. The CDP framework focuses on water security, forest health and preservation, and an organization’s carbon footprint. Industry peers are used as a benchmark, as companies are scored and ranked publicly. This information is available to the public.

Global Real Estate Industry Benchmark (GRESB)

The GRESB is a framework that’s used for buildings. GRESB asks for voluntary disclosures for building-related ESG data, assets, and real-estate portfolios. Results are publicly available.

Dow Jones Sustainability Indices (DJSI)

The DJSI is another building-specific framework that provides a subscription-based survey of building-related ESG data, assets, and real estate portfolios. Again, results are publicly available.

2. Guidance Frameworks

Guidance frameworks provide recommended methodologies and guidance to help companies identify, manage and report on their ESG performance.

Sustainability Accounting Standards Board (SASB)

The SASB provides voluntary frameworks that focus on financial substantive information that’s relevant to investors. The aim of the SASB is to provide information to the SEC, which investors can then use to compare business performance on critical ESG issues.

Global Reporting Initiative (GRI)

The GRI voluntary disclosures are broad in their aim. These disclosures address a range of ESG topics that are deemed relevant to the organization and all related management approach components. Reporting principles cover the inclusiveness of stakeholders, sustainability, and integrity. GRI standards are divided into universal, sector, and topic-specific standards that can be applied to companies depending on their industry and impact.

Task Force on Climate-Related Financial Disclosures (TCFD)

TCFD provides voluntary disclosures focused on target-related risks to financial systems. TCFD recommendations are based on four thematic areas, which represent the core operating areas of a business: Governance, strategy, risk management, and metrics and targets. The impact climate change has on a business, plus the impact the business has on the climate, are both considered by TCFD.

Carbon Disclosure Standards Board (CDSB)

This is an initiative of the CDP developed to create a holistic view of a company’s performance. The CDSB framework aims to standardize the reporting of environmental information.

International Integrated Reporting Council (IIRC)

The IIRC has been developed to accelerate the adoption of integrated reporting. To this end, the IIRC merged with SASB in 2021, producing the Value Reporting Foundation (VRF). The aim is to create a baseline for corporate sustainability disclosure that can be used around the world.

3. Third-Party Aggregators

Third-party aggregators refer to frameworks that assess an organization’s performance based on aggregated, and publicly available data. Data is collected from company-sourced filings, publications, company websites, annual reports, and/or sustainability or CSR reports.

Bloomberg Terminal ESG Analysis

Public information displayed in annual and sustainability reports, CSR reports, and websites are aggregated and assessed. Data can only be accessed by those with a subscription.

Institutional Shareholder Services (ISS E&S) Quality Score (ISS)

Sustainability and CSR reports, integrated reports, publicly available company policies, and information are aggregated and assessed. The results from these assessments are publicly available.

MSCI

MSCI aggregates data from 100+ specialized datasets from governments, NGOs, and models, plus company disclosures which include: Sustainability reports; proxy reports; 10-K reports (which provide a full description of a company’s annual financial activity), and 1,600 media sources. The aim of MSCI is to show a company’s exposure to ESG risks and how it compares to industry competitors. Subscriptions are needed for this data to be accessed.

Sustainalytics

Sustainalytics aggregates and assesses company data based on public company-sourced findings and media reports.

As you can see ESG is complex and New Media can help you develop an ESG strategy that will support your business transformation, and identify opportunities to help your business thrive.

Our ESG Consultancy:

Explain the benefits of ESG and how why an ESG strategy is essential.
Advice on how to develop your ESG strategy:
Scope and identity what ESG issues your company is going to prioritise.
Test and undertake internal and external stakeholder engagement.
Measure and develop an externally verifiable measuring effectiveness framework and associated reporting metrics to demonstrate ESG performance.
Operationalise and develop policies and operational processes to meet performance objectives.

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WeGather

Fri, 09 Jun 2023 14:18:48 +0000

Delivering 34,000 new subscribers in one month

WeGather

WeGather is a global online platform where experts and enthusiasts can lead discussions on topics that matter to their community, and earn an income for providing that expertise and content. Discussion leaders can earn through tips and donations from their followers/audience and by hosting pay-to-access discussions. Discussion leaders are brought together in Communities (e.g. Fitness, Business, Relationships, etc), so it’s easy for users to find experts in that field and all their discussions in one place.

Client project objectives

Build a new social tech start-up and build a target database of 17,000 new registered subscribers so the directors could raise their second tranche through Seedrs.

Client solution

New Media developed a strategy and campaign that used click-bait content across social media to encourage discussion and topic interest. Our challenge to deliver 17,000 new subscribers was compounded by Google Spaces, a rival product which started one month earlier and with access to the resources and funding of a media giant.

Project results

New Media delivered in just one month more than 34,000 new subscribers through our click-bait media campaign for a media investment of only $27,000.a CPA of 0.79. WeGather raising was oversubscribed by $500,000.