New Global Media - Insights #Campaign planningNew Global Media - Insights #Campaign planninghttps://www.newglobalmedia.co.uk/blogs/tag/campaign-planningSat, 08 Nov 2025 14:39:30 +0530http://zoho.com/sites/<![CDATA[OneVue now iRess]]>https://www.newglobalmedia.co.uk/blogs/post/OneVue-now-iRessPreparing OneVue for their IPO]]>

Preparing for their IPO

OneVue are your wholesale provider of self-managed super fund, retail super and digital member-based solutions in a superannuation industry holding approximately USD 1.81 trillion. OneVue provides intermediary clients with the ultimate end-to-end investment experience and an LTM Revenue of AUD 537.9m (USD 392.3m).

Client project objectives

Prepare OneVue for their IPO. Develop their proposition, collateral, message, brand and platform product to deliver a successful IPO. Connie Mckeage CEO set her sights set on an even bigger prize, breaking the stranglehold that the big four banks have on platforms which hold financial products valued at an estimated $335 billion.

Client solution

New Media developed strategy, content and an innovative new platform designed to lead the lucrative SMSF and wholesale provider of self-managed super fund, retail super.

Project results

The IPO was a success raising $55 million with an estimated $1.9 billion in retail funds under administration and 40,000 new customers in just six months.

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]]>Sat, 17 Jun 2023 08:41:25 +0000<![CDATA[Optus Telecommunications]]>https://www.newglobalmedia.co.uk/blogs/post/Optus-TelecommunicationsOptus has become the second largest telecommunications provider in Australia with a 26% market share serving more than six million customers and generating almost $6 billion in revenue.]]>

Recharge & Always Win loyalty program



Optus has become the second largest telecommunications provider in Australia with a 26% market share serving more than six million customers and generating almost $6 billion in revenue.


NGM were instrumental in building Optus into a telecommunications powerhouse. We developed the strategy behind Australia’s most successful loyalty program to date called “Recharge & Always Win”. The program was so successful from day one that it eventually ran for seven years.


“Recharge & Always Win” loyalty program delivered Optus:


  • 4.1 million new customers.
  • Who enjoyed a rewarding new customer experience claiming more than four million prize redemptions each quarter.
  • And delivering on average 1.13 million new email subscriptions per annum.
  • Helping propel Optus to Australia’s second largest telecoms business.




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]]>Sun, 25 Jul 2021 16:09:33 +0000<![CDATA[The Star Club]]>https://www.newglobalmedia.co.uk/blogs/post/Star-Entertainment-GroupNGM were brought in to revitalize The Star Entertainment Groups loyalty program and develop the brand and resorts into Australia’s premier go to gaming destinations as part of their reset to ready the Group for the next stage of its growth and development.]]>

Star Entertainment Group loyalty evolution



NGM were brought in to revitalize The Star Entertainment Groups loyalty program and develop the brand and resorts into Australia’s premier go to gaming destinations as part of their reset to ready the Group for the next stage of its growth and development.


NGM provided The Star with:


  • A strategic business review which included full market and competitor analysis.
  • Industry trends and how The Star could leverage opportunity.
  • New and innovative solutions to optimize customer lifecycle across a new segmentation matrix.
  • New Ai adtech was brought in to provide personalization and an always on experience.
  • NGM provided BI to help The Star Resorts reduce churn and used predictive analysis to optimize each individual customer and their experience.
  • A multilingual content strategy was developed to serve a diverse audience across the Asia Pacific region. We used Ai to deliver personalized content and messaging.



The Stars marketing changed completely; events were live streamed across digital outdoor screens in metro locations near each resort teasing local consumers to “drop in and share the experience.” Social and live stream channels were used to excite and interact.


The program helped propel The Star Entertainment Group to become the premier gaming destinations’ in Australia and helped deliver constant revenue growth of 7% year-over-year. Profits grew by 33.7% and the loyalty program managed 1,743,698 domestic and 76,927 international clients underpinning market share gains across both slots and tables. Domestic Private Gaming Rooms revenue increased by 12.4% during 2019/20 and VIP customers rose 10% to record levels.


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]]>Sun, 25 Jul 2021 15:36:40 +0000<![CDATA[Lead generation]]>https://www.newglobalmedia.co.uk/blogs/post/Converting-LeadsBusinesses need to buy and sell like Amazon, to nurture prospects with highly personalized, content that helps you convert prospects into delighted customers]]>

Converting Leads

Businesses need to buy and sell like Amazon, to nurture prospects with highly personalized, content that helps you convert prospects into delighted customers. Modern Marketing leverages data and powerful market intelligence to read a prospective buyer’s digital body language to determine where they are in the buying process.




Modern Marketing is all about the customer and treating your customers like trusted friends. Customers now expect more than personal engagement, they also demand engagement at the right time, on the right device and with the right message. They also expect a true, integrated cross channel experience.




L2RM Lead to Revenue Marketing


Most companies operate with an “on and off” strategy that does not align with a modern customers expectations and therefore, will deliver a lower marketing ROI on your marketing investment.


Modern Marketing is “always on,” a process that reads a buyers digital body language so you can nurture each customer along the buyers journey and across multiple touch-points. Customer Connect leverages the successful Lead to Revenue Marketing (L2RM) process to optimize each customers lifetime dollar value and builds your business valuable brand advocates.


OPTIMIZE RESULTS FOR EACH CUSTOMER LEAD


The goal in L2RM is not to manage hundreds or thousands of “leads” through a process of serial attrition until dozens or hundreds of deals emerge. The goal is to manage each single lead to maximize the chance of a successful revenue event; and then repeat that process hundreds or thousands of times.




Through a series of coordinated marketing and sales efforts, each potential customers level of engagement escalates from awareness to interest, to consideration, to commitment, and perhaps to advocacy as illustrated by the lead-to-revenue escalator graphic.


Today’s digitally active and socially connected buyers demand consistent, seamless, and seemingly sentient engagement across multiple online, offline, digital and social channels.

If you want to discuss how we can help you nurture and covert for leads, please contact our team.
Let's talk
]]>Mon, 09 Nov 2020 13:54:53 +0000<![CDATA[Jet]]>https://www.newglobalmedia.co.uk/blogs/post/JetIncreased Jet's UK market share from 7.2% to 16.7% in just one year.]]>

Increased Jet's market share from 7.2% to 16.7% in just one year.

Jet is recognised as the low price no frills petroleum retailer in the UK. The brand suffered from a poor product perception until they were the first retailer to win the AA seal of approval for their product. To capitalise on this award the Priceless campaign was launched and invite all motorists to try the new fuel through simple vouchers. Media and new forecourt communication were used to generate leads across the UK. The simple promotion was so successful that it increased Jet's market share from 7.2% to 16.7% in just one year.

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]]>Tue, 27 Oct 2020 08:35:43 +0000<![CDATA[Solar D]]>https://www.newglobalmedia.co.uk/blogs/post/Solar-DNew Global Media worked with Solar D to launch their Australian product into the United States and India.]]>

Successful USA product launch

New Global Media worked with Solar D to launch their Australian product into the United States and India. New Global media developed a programmed media campaign that targeted hotspots in peak summer months such as popular coastal beaches in California or Florida. Also, key events were targeted such as Coachella Music Festival or popular sporting events and holidays.


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]]>Tue, 27 Oct 2020 08:28:28 +0000<![CDATA[Mercedes Benz]]>https://www.newglobalmedia.co.uk/blogs/post/mercedes-benzLeveraging the success of the DaVinci campaign, we developed a new urban campaign that would lead consumers to try out the Smart 4×2 car.]]>

Increasing sales by 14.9%

Leveraging the success of the DaVinci campaign, we developed a new urban campaign that would lead consumers to try out the Smart 4×2 car. 


Using urban locations and the spin on the 4×2 product name  we gave the Smart 4x2 an urban edgy look that would connect with a metro audience. Our Smart Tracks campaign lead consumers to each dealerships via foot, car or public transport. Smart “follow the tracks” communication was used across all metro/urban areas of Sydney and Melbourne and the campaign increased sales by 14.9% in just one month.




Let's talk
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