New Global Media - Insights #Data

Optimizing your sales pipeline

Thu, 14 Oct 2021 12:16:52 +0000

How our pipeline modelling simulator works

Increase your sales by up to 40%

New Global Media uses powerful modeling to quickly simulate the potential profit of any sales or marketing funnel or business idea before you create web pages or buy traffic, which saves you time & money before you commit valuable resources to build web assets or buy media.

Profit-forecast

Every business wants to understand how to optimize their digital, media, and sales pipelines to deliver the best ROI for every dollar you spend. Our powerful logic engine and experienced strategists will work with your business (teams) to optimize every process, customer journey, and optimizing ROI, ROAS, and conversion helping C-Suite make informed decisions.

Use Hypothetical Or Actual Data

New Global Media will model hypothetical funnel data or actual data from an existing funnel or business to deliver accurate insights to help your business grow.

Simulate traffic

Our models simulate traffic campaigns and how they will affect your profit and ROI before you invest in web engineering or pay for media placement.

We can build models leveraging all traffic sources:

- Google ads

- Bing ads

- Social ads

- Affiliates

- Email campaigns

Map your funnel

New Global Media will simulate your next marketing idea, campaign, product launch, webinar flow, or customer journey into an interactive funnel map to explore and test new ideas to optimize your profit and results.

Our intuitive mapping delivers key numbers broken down by monthly & yearly totals; revenue, profit, traffic volume & costs, and leads. Other key metrics include EPC, LTV, CPA, CPL, CPC, and much more.

What is your dream profit goal?

What is your profit goal for the financial year? How do you achieve your business goal and what are the investment metrics needed to reach your target? Our business modeling reverse engineers your entire project to break down what sales you will need per day, what investment, and what traffic you will need to achieve your dream profit goal.

If you are looking for a partner to help you increase your revenues by up to 40%, then let's talk.

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The Star Club

Sun, 25 Jul 2021 15:36:40 +0000

Star Entertainment Group loyalty evolution

NGM were brought in to revitalize The Star Entertainment Groups loyalty program and develop the brand and resorts into Australia’s premier go to gaming destinations as part of their reset to ready the Group for the next stage of its growth and development.

NGM provided The Star with:

A strategic business review which included full market and competitor analysis.
Industry trends and how The Star could leverage opportunity.
New and innovative solutions to optimize customer lifecycle across a new segmentation matrix.
New Ai adtech was brought in to provide personalization and an always on experience.
NGM provided BI to help The Star Resorts reduce churn and used predictive analysis to optimize each individual customer and their experience.
A multilingual content strategy was developed to serve a diverse audience across the Asia Pacific region. We used Ai to deliver personalized content and messaging.

The Stars marketing changed completely; events were live streamed across digital outdoor screens in metro locations near each resort teasing local consumers to “drop in and share the experience.” Social and live stream channels were used to excite and interact.

The program helped propel The Star Entertainment Group to become the premier gaming destinations’ in Australia and helped deliver constant revenue growth of 7% year-over-year. Profits grew by 33.7% and the loyalty program managed 1,743,698 domestic and 76,927 international clients underpinning market share gains across both slots and tables. Domestic Private Gaming Rooms revenue increased by 12.4% during 2019/20 and VIP customers rose 10% to record levels.

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Calculate your cost per sale

Mon, 09 Nov 2020 14:11:08 +0000

Have you struggled to work out your cost per sale or CPS?

This is the bottom line for most marketers and business owners, often struggling to manage the success of failure of their campaigns. Today’s media uses a bid price to buy space and other factors such as topic, keywords and purchase intent are key drivers of a successful media campaign.

However, how do you know how well your campaign is performing. You maybe generating clicks but what about “conversions” or sales?

We were constantly asked by our clients how to do this?

Here’s the answer, the manual process is complex; your CPS (Cost per Sale) is calculated dividing cost by number of sales or dividing cost per click (CPC) by conversion rate. This is the formula to calculate CPS.

CPS calculation

Imagine having to check your sales data against your CPC, then do the calculation and then repeat this whilst each campaign is optimised. Surely there is a better way?

Understanding our clients needs we built a comprehensive client reporting dashboard that works out your cost per sale CPS and gives your sales team access to vital lead information such as, which advert or keyword generated the lead enquiry.

If you want to discuss how we can empower your earned and paid media campaigns please contact our team.

Let's talk

Connecting supply chain and sales

Mon, 09 Nov 2020 10:34:57 +0000

Connecting supply chain and sales

Since the dawn of capitalism, businesses have been predicated on mass production. In this model, big companies have the advantage – and they win by marshalling resources on a global scale, synchronizing supply chain activities with sweat and tears, and decreasing production costs through economies of scale. Today, however, the digital economy is showing companies a new way forward. Business success depends on individualization, not mass production.

Many companies operate in silos and struggle to reach efficiencies across their operations. An obvious example is the disconnect between sales and marketing and supply chain. Most companies identify this as one of the key issues that costs them money, resources and delivers poor customer experiences.

This is why New Global Media are working with businesses to integrate sales & marketing and supply chain by connecting technologies and using a mix of smarts such as automation to deliver operational savings of up to 90%.

By 2019, 35% of consumer product manufacturers will have started direct-to-consumer customer experience teams with the long-term aim of going all direct to the consumer. IDC FutureScape: Worldwide Customer Experience 2018 Predictions

Redefining Digital Transformation with Supply Chain Transformation

If much of this sounds like digital transformation, you’re not mistaken. After all, supply chains are fundamental to how companies function and digital transformation is about fundamental change. Success in this economy is not about adopting cool and new technologies that might give a business unit a boost here or there. No. It’s about empowering organizations to creatively mix and use these technologies to do entirely new things in entirely different ways. Technology serves the business, not the other way around. For example, Uber, quite famously, has transformed the taxi industry with a new platform-based business model that delivers the transportation people need. Even though the company does not own a single taxi, the model is cheaper and global. Uber’s supply chain does not move automobiles and parts it uses people and technology to ignite change.

One common theme across all of these examples of market dynamism is the creative, strategic use of digital supply chain capabilities to transform the business. Smart companies are reinventing their supply chains to drive innovation and connect with customers at a deeper level.

TO SUCCEED IN TODAY’S DIGITAL ECONOMY, COMPANIES NEED TO:

Increase customer centricity: supply chain automation brings processes based on real-time demand and increases responsiveness while maintaining flexibility.

Develop capabilities for predictive operations: digital twin technology for product and asset intelligence enables new business models.

Implement smart automation: machine learning and other emerging technologies help make and distribute personalized products with flexible production cells.

Achieve total supply chain visibility: A digital mirror of your business and flexible business networks empower companies to profitably serve customer segments of one.

Supply Chain

If you want to discuss how we can empower and transform your business, please contact our team.

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McCann Australia

Mon, 26 Oct 2020 09:38:17 +0000

Automated reporting saved McCann $470k in head hours

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