New Global Media - Insights #Digital transformation

Unlock the Power of Industry 4.0 with One Unified Platform

Wed, 23 Jul 2025 15:19:20 +0000

The Fourth Industrial Revolution is here

The Fourth Industrial Revolution is here, and it's transforming how businesses operate. To thrive in this era of unprecedented interconnectivity and innovative automation, you need a partner who can help you leverage its full potential.

Imagine a single platform that seamlessly delivers:

Intelligence: Gain deeper insights across your operations.
Automation: Streamline workflows and eliminate manual tasks.
Control: Unify your Field Service Management, ERP, and EAM.

Why Your Business Needs Industry 4.0 Now:

The future of business demands agility and efficiency. Our platform helps you capitalize on the opportunities brought by technologies like:

Smart & Connected Manufacturing: Optimise production and supply chains.
Intelligent Factories: Drive efficiency and real-time decision-making.
Cloud & Cognitive Computing: Scale operations and harness advanced analytics.
Artificial Intelligence: Empower smarter decisions and predictive capabilities.

Ready to build a smarter, more efficient, and future-proof business?

Optimizing your sales pipeline

Thu, 14 Oct 2021 12:16:52 +0000

How our pipeline modelling simulator works

Increase your sales by up to 40%

New Global Media uses powerful modeling to quickly simulate the potential profit of any sales or marketing funnel or business idea before you create web pages or buy traffic, which saves you time & money before you commit valuable resources to build web assets or buy media.

Profit-forecast

Every business wants to understand how to optimize their digital, media, and sales pipelines to deliver the best ROI for every dollar you spend. Our powerful logic engine and experienced strategists will work with your business (teams) to optimize every process, customer journey, and optimizing ROI, ROAS, and conversion helping C-Suite make informed decisions.

Use Hypothetical Or Actual Data

New Global Media will model hypothetical funnel data or actual data from an existing funnel or business to deliver accurate insights to help your business grow.

Simulate traffic

Our models simulate traffic campaigns and how they will affect your profit and ROI before you invest in web engineering or pay for media placement.

We can build models leveraging all traffic sources:

- Google ads

- Bing ads

- Social ads

- Affiliates

- Email campaigns

Map your funnel

New Global Media will simulate your next marketing idea, campaign, product launch, webinar flow, or customer journey into an interactive funnel map to explore and test new ideas to optimize your profit and results.

Our intuitive mapping delivers key numbers broken down by monthly & yearly totals; revenue, profit, traffic volume & costs, and leads. Other key metrics include EPC, LTV, CPA, CPL, CPC, and much more.

What is your dream profit goal?

What is your profit goal for the financial year? How do you achieve your business goal and what are the investment metrics needed to reach your target? Our business modeling reverse engineers your entire project to break down what sales you will need per day, what investment, and what traffic you will need to achieve your dream profit goal.

If you are looking for a partner to help you increase your revenues by up to 40%, then let's talk.

Le'ts talk

The Star Club

Sun, 25 Jul 2021 15:36:40 +0000

Star Entertainment Group loyalty evolution

NGM were brought in to revitalize The Star Entertainment Groups loyalty program and develop the brand and resorts into Australia’s premier go to gaming destinations as part of their reset to ready the Group for the next stage of its growth and development.

NGM provided The Star with:

A strategic business review which included full market and competitor analysis.
Industry trends and how The Star could leverage opportunity.
New and innovative solutions to optimize customer lifecycle across a new segmentation matrix.
New Ai adtech was brought in to provide personalization and an always on experience.
NGM provided BI to help The Star Resorts reduce churn and used predictive analysis to optimize each individual customer and their experience.
A multilingual content strategy was developed to serve a diverse audience across the Asia Pacific region. We used Ai to deliver personalized content and messaging.

The Stars marketing changed completely; events were live streamed across digital outdoor screens in metro locations near each resort teasing local consumers to “drop in and share the experience.” Social and live stream channels were used to excite and interact.

The program helped propel The Star Entertainment Group to become the premier gaming destinations’ in Australia and helped deliver constant revenue growth of 7% year-over-year. Profits grew by 33.7% and the loyalty program managed 1,743,698 domestic and 76,927 international clients underpinning market share gains across both slots and tables. Domestic Private Gaming Rooms revenue increased by 12.4% during 2019/20 and VIP customers rose 10% to record levels.

Let's talk

Remote working

Mon, 09 Nov 2020 14:28:28 +0000

The new normal, more businesses are working remotely

In the “new normal” of the COVID-19 pandemic, more businesses are working remotely. How can you deliver a consistent work product, manage teams, and keep employees motivated when you’re not face-to-face? With the right technology and processes in place, you can help at-home employees be engaged, productive, and safe.

Best practices on managing remote employees including:

Setting clear goals and expectations
Creating a consistent work process
Evaluating technology and collaborative work tools
Virtual teambuilding and keeping employees connected
Transferring your company culture to the virtual environment

Many companies are struggling to manage remote working and provide their team with easy access to business critical information.

We can help you:

Manage change across your business through better training
Implement simple new technology that will quickly get your team working remotely
On-board and train your team remotely, and...

Help your team share and access:

All business contacts from a central database
Phone and track business calls from each laptop or mobile phone
Track all client communications and interactions
Administer and track your business sales & deal pipeline
Administer orders and inventory
Manage your marketing & communications and boost leads in difficult times
Integrate with most major third party accounting platforms
Finally, have full real time visibility to all your teams daily activity and business reports.

We are helping businesses like yours quickly integrate your business into a seamless, remote business team. If you need help then please feel free to call me on 0758 739 2755 or leave your details and let's talk.

Let's talk

Connecting supply chain and sales

Mon, 09 Nov 2020 10:34:57 +0000

Connecting supply chain and sales

Since the dawn of capitalism, businesses have been predicated on mass production. In this model, big companies have the advantage – and they win by marshalling resources on a global scale, synchronizing supply chain activities with sweat and tears, and decreasing production costs through economies of scale. Today, however, the digital economy is showing companies a new way forward. Business success depends on individualization, not mass production.

Many companies operate in silos and struggle to reach efficiencies across their operations. An obvious example is the disconnect between sales and marketing and supply chain. Most companies identify this as one of the key issues that costs them money, resources and delivers poor customer experiences.

This is why New Global Media are working with businesses to integrate sales & marketing and supply chain by connecting technologies and using a mix of smarts such as automation to deliver operational savings of up to 90%.

By 2019, 35% of consumer product manufacturers will have started direct-to-consumer customer experience teams with the long-term aim of going all direct to the consumer. IDC FutureScape: Worldwide Customer Experience 2018 Predictions

Redefining Digital Transformation with Supply Chain Transformation

If much of this sounds like digital transformation, you’re not mistaken. After all, supply chains are fundamental to how companies function and digital transformation is about fundamental change. Success in this economy is not about adopting cool and new technologies that might give a business unit a boost here or there. No. It’s about empowering organizations to creatively mix and use these technologies to do entirely new things in entirely different ways. Technology serves the business, not the other way around. For example, Uber, quite famously, has transformed the taxi industry with a new platform-based business model that delivers the transportation people need. Even though the company does not own a single taxi, the model is cheaper and global. Uber’s supply chain does not move automobiles and parts it uses people and technology to ignite change.

One common theme across all of these examples of market dynamism is the creative, strategic use of digital supply chain capabilities to transform the business. Smart companies are reinventing their supply chains to drive innovation and connect with customers at a deeper level.

TO SUCCEED IN TODAY’S DIGITAL ECONOMY, COMPANIES NEED TO:

Increase customer centricity: supply chain automation brings processes based on real-time demand and increases responsiveness while maintaining flexibility.

Develop capabilities for predictive operations: digital twin technology for product and asset intelligence enables new business models.

Implement smart automation: machine learning and other emerging technologies help make and distribute personalized products with flexible production cells.

Achieve total supply chain visibility: A digital mirror of your business and flexible business networks empower companies to profitably serve customer segments of one.

Supply Chain

If you want to discuss how we can empower and transform your business, please contact our team.

Let's talk

Australian Market

Mon, 09 Nov 2020 10:28:47 +0000

The advantages of doing business in Australia

With Brexit an almost certainty the advantages of doing business in Australia for UK based businesses is now better than ever. Goods imported into Australia under AU$1,000 require no GST or import tax (except digital downloads such as music, films or software). Australian perception of UK brands are good and they are avid online shoppers, often buying from foreign retailing sites and so we have compiled an overview of the Australian marketplace.

Growing sectors

Australia’s fastest growing sectors include: financial services (which shall replace mining as the next major export industry, online shopping (helped by initiatives to expand product delivery and collection options, e-commerce is expected to grow its revenue by 13.3% to more than AUD 12 billion). A weaker exchange rate should also benefit exporters including the tourism industry. Due to the ageing population, healthcare and social assistance have been marked as the top growth industries over the next five years to 2022.

Total Population: 24,598,933

Consumer behavior

Australia has substantial liquid assets, a high standard of living, and a population among which there is a strong demand for high value products from Asia, North America and Europe. Australians value healthy products and are willing to pay more for these goods. The decision to buy is principally determined by the price factor in Australia. At the same time, the Australians’ increasing interest in quality, the growing impact of fashion phenomena fueled by the media and advertising, make ‘authentic’ products, brand names and top of the range goods particularly popular.

Australians are avid online shoppers, often buying from foreign retailing sites. Australia can also be seen as a pilot market. An increasing number of companies who want to penetrate the American market use Australia as a test zone. Their investment is limited and modes of consumption are very similar.

Consumer purchasing power

With a GDP per capita of USD $46.790, Australian consumers tend to have high consumption habits. Their purchasing power is particularly high and has grown by more than 43% in 15 years. European trends are popular and emulated in their purchases. Australian consumers like new products and alternative ones. They are what is called ‘early adopters’, fond of new technologies.

Population in Figures

Total Population: 24,598,933
Urban Population: 85.9%
Rural Population: 14.1%
Men (in %): 49.7%
Women (in %): 50.2%
Medium Age: 37.0

Ethnic Origins: Australia is a multicultural nation with more than 170 different nationalities whose diversity is continually growing. 92% of the population is of European origin (mostly English, Irish, Scottish, Italian and Greek), with 7% of Asian origin and 1% who identify as Indigenous Australian.

If you would like help with launching your product or service in Australia or New Zealand then let's talk.

Let's talk

Ricard Pernod

Thu, 29 Oct 2020 09:19:19 +0000

28% increase in sales and 280% increase in brand recall

Imagine bringing trade packaging alive through the use of active packaging, a process that uses conductive inks and printed circuits to light up a bottle. The new packaging looked stunning in nightclubs and bars attracting consumer attention and conversion.

Combine active packaging with new “world” graphics, is helping redefine a product with a huge heritage.

Testing delivered a whopping 28% increase in sales

A huge 280% increase in brand recall
Generated the most talked about brand throughout the trade

Let's talk

Commonwealth Bank

Tue, 27 Oct 2020 09:52:56 +0000

Encouraging customers through gamification & education

CommSec needed a simple educational website to encourage customers to join their new share trading portal. We designed an educational on-boarding platform that took only 60 seconds to set up and to start to trade online.

The website included:

Customizable (drag and drop) dashboard and widgets
User and learning progress tracking
Simple learning modules

Let's talk

Essential Energy

Mon, 26 Oct 2020 15:17:44 +0000

Improved productivity by 320%

Essential Energy required a new mobile workforce platform to help increase the efficiency of their field service teams. This included scheduling, health & safety and reporting to deal with outages caused by lightning strikes and bush fires, a common occurrence in Australia. A crew would be dispatched to an incident with all documentation prior to attending each incident.

Then a crew would have to return to the depot before repeating this process. The new mobile platform allows crews to access critical information and log mandatory data without returning to their depot. The APP delivered a huge 320% productivity gain allowing a crew to deal with three incidents compared to only one prior to the release of the new workforce APP.

Let's talk

Citibank

Mon, 26 Oct 2020 14:51:58 +0000

Transforming Citibank

We developed Citigroup’s APAC and JPAC consumer intelligence platforms for Citi’s Global Consumer Bank (GCB), one of the world’s leading digital banks, serves as a trusted partner to more than 100 million customers in 19 markets worldwide. The project delivered a seamless platform that could operate in a region with over 23 languages and provide insights and personalised content.

An integrated website was developed to deliver secure content streams to Citigroup staff based on their specific requirements. A full approved, content library was developed and managed in multiple languages and leveraged my all marketing departments to support day-to-day operations.

We deployed a platform that was capable of engaging a social and news audience in 23 languages across all major social platforms with custom reporting dashboards

We on-boarded and supported a 306 person team located across the Citigroup operation in Asia

Citigroup used the platform to manage over 65,000 daily posts through paid and earned channels.

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