New Global Media worked with Sydney’s largest Credit Union to re-brand and disrupt retail banking in Australia. New Global Media helped develop new customer centric brand and retail environments that welcomed customers and leveraged many core Australian lifestyle drivers. The Credit Union became a cafe, a lounge, a creche, a digital banking gateway, a destination that customers want to visit. Store traffic increased by 1,367%, product sales increased by 931% and staff found that they built better customer relationships. 

By disrupting the traditional banking environment, we delivered an innovative, customer centric environment that won the prestigious Abacus Award for Innovation.

Therefore, many other Australian and international banks soon followed this innovative and successful retail banking strategy.

Bankwest

Commonwealth Bank of Australia