New Global Media - Insights #Marketing

OneVue now iRess

Sat, 17 Jun 2023 08:41:25 +0000

Preparing for their IPO

OneVue are your wholesale provider of self-managed super fund, retail super and digital member-based solutions in a superannuation industry holding approximately USD 1.81 trillion. OneVue provides intermediary clients with the ultimate end-to-end investment experience and an LTM Revenue of AUD 537.9m (USD 392.3m).

Client project objectives

Prepare OneVue for their IPO. Develop their proposition, collateral, message, brand and platform product to deliver a successful IPO. Connie Mckeage CEO set her sights set on an even bigger prize, breaking the stranglehold that the big four banks have on platforms which hold financial products valued at an estimated $335 billion.

Client solution

New Media developed strategy, content and an innovative new platform designed to lead the lucrative SMSF and wholesale provider of self-managed super fund, retail super.

Project results

The IPO was a success raising $55 million with an estimated $1.9 billion in retail funds under administration and 40,000 new customers in just six months.

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Optus Telecommunications

Sun, 25 Jul 2021 16:09:33 +0000

Recharge & Always Win loyalty program

Optus has become the second largest telecommunications provider in Australia with a 26% market share serving more than six million customers and generating almost $6 billion in revenue.

NGM were instrumental in building Optus into a telecommunications powerhouse. We developed the strategy behind Australia’s most successful loyalty program to date called “Recharge & Always Win”. The program was so successful from day one that it eventually ran for seven years.

“Recharge & Always Win” loyalty program delivered Optus:

4.1 million new customers.
Who enjoyed a rewarding new customer experience claiming more than four million prize redemptions each quarter.
And delivering on average 1.13 million new email subscriptions per annum.
Helping propel Optus to Australia’s second largest telecoms business.

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The Star Club

Sun, 25 Jul 2021 15:36:40 +0000

Star Entertainment Group loyalty evolution

NGM were brought in to revitalize The Star Entertainment Groups loyalty program and develop the brand and resorts into Australia’s premier go to gaming destinations as part of their reset to ready the Group for the next stage of its growth and development.

NGM provided The Star with:

A strategic business review which included full market and competitor analysis.
Industry trends and how The Star could leverage opportunity.
New and innovative solutions to optimize customer lifecycle across a new segmentation matrix.
New Ai adtech was brought in to provide personalization and an always on experience.
NGM provided BI to help The Star Resorts reduce churn and used predictive analysis to optimize each individual customer and their experience.
A multilingual content strategy was developed to serve a diverse audience across the Asia Pacific region. We used Ai to deliver personalized content and messaging.

The Stars marketing changed completely; events were live streamed across digital outdoor screens in metro locations near each resort teasing local consumers to “drop in and share the experience.” Social and live stream channels were used to excite and interact.

The program helped propel The Star Entertainment Group to become the premier gaming destinations’ in Australia and helped deliver constant revenue growth of 7% year-over-year. Profits grew by 33.7% and the loyalty program managed 1,743,698 domestic and 76,927 international clients underpinning market share gains across both slots and tables. Domestic Private Gaming Rooms revenue increased by 12.4% during 2019/20 and VIP customers rose 10% to record levels.

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Lead generation

Mon, 09 Nov 2020 13:54:53 +0000

Converting Leads

Businesses need to buy and sell like Amazon, to nurture prospects with highly personalized, content that helps you convert prospects into delighted customers. Modern Marketing leverages data and powerful market intelligence to read a prospective buyer’s digital body language to determine where they are in the buying process.

Modern Marketing is all about the customer and treating your customers like trusted friends. Customers now expect more than personal engagement, they also demand engagement at the right time, on the right device and with the right message. They also expect a true, integrated cross channel experience.

L2RM Lead to Revenue Marketing

Most companies operate with an “on and off” strategy that does not align with a modern customers expectations and therefore, will deliver a lower marketing ROI on your marketing investment.

Modern Marketing is “always on,” a process that reads a buyers digital body language so you can nurture each customer along the buyers journey and across multiple touch-points. Customer Connect leverages the successful Lead to Revenue Marketing (L2RM) process to optimize each customers lifetime dollar value and builds your business valuable brand advocates.

OPTIMIZE RESULTS FOR EACH CUSTOMER LEAD

The goal in L2RM is not to manage hundreds or thousands of “leads” through a process of serial attrition until dozens or hundreds of deals emerge. The goal is to manage each single lead to maximize the chance of a successful revenue event; and then repeat that process hundreds or thousands of times.

Through a series of coordinated marketing and sales efforts, each potential customers level of engagement escalates from awareness to interest, to consideration, to commitment, and perhaps to advocacy as illustrated by the lead-to-revenue escalator graphic.

Today’s digitally active and socially connected buyers demand consistent, seamless, and seemingly sentient engagement across multiple online, offline, digital and social channels.

If you want to discuss how we can help you nurture and covert for leads, please contact our team.

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Australian Market

Mon, 09 Nov 2020 10:28:47 +0000

The advantages of doing business in Australia

With Brexit an almost certainty the advantages of doing business in Australia for UK based businesses is now better than ever. Goods imported into Australia under AU$1,000 require no GST or import tax (except digital downloads such as music, films or software). Australian perception of UK brands are good and they are avid online shoppers, often buying from foreign retailing sites and so we have compiled an overview of the Australian marketplace.

Growing sectors

Australia’s fastest growing sectors include: financial services (which shall replace mining as the next major export industry, online shopping (helped by initiatives to expand product delivery and collection options, e-commerce is expected to grow its revenue by 13.3% to more than AUD 12 billion). A weaker exchange rate should also benefit exporters including the tourism industry. Due to the ageing population, healthcare and social assistance have been marked as the top growth industries over the next five years to 2022.

Total Population: 24,598,933

Consumer behavior

Australia has substantial liquid assets, a high standard of living, and a population among which there is a strong demand for high value products from Asia, North America and Europe. Australians value healthy products and are willing to pay more for these goods. The decision to buy is principally determined by the price factor in Australia. At the same time, the Australians’ increasing interest in quality, the growing impact of fashion phenomena fueled by the media and advertising, make ‘authentic’ products, brand names and top of the range goods particularly popular.

Australians are avid online shoppers, often buying from foreign retailing sites. Australia can also be seen as a pilot market. An increasing number of companies who want to penetrate the American market use Australia as a test zone. Their investment is limited and modes of consumption are very similar.

Consumer purchasing power

With a GDP per capita of USD $46.790, Australian consumers tend to have high consumption habits. Their purchasing power is particularly high and has grown by more than 43% in 15 years. European trends are popular and emulated in their purchases. Australian consumers like new products and alternative ones. They are what is called ‘early adopters’, fond of new technologies.

Population in Figures

Total Population: 24,598,933
Urban Population: 85.9%
Rural Population: 14.1%
Men (in %): 49.7%
Women (in %): 50.2%
Medium Age: 37.0

Ethnic Origins: Australia is a multicultural nation with more than 170 different nationalities whose diversity is continually growing. 92% of the population is of European origin (mostly English, Irish, Scottish, Italian and Greek), with 7% of Asian origin and 1% who identify as Indigenous Australian.

If you would like help with launching your product or service in Australia or New Zealand then let's talk.

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McCann

Thu, 29 Oct 2020 09:46:27 +0000

Automation saves $470,000 in head hours

Working with the leadership team in Australia, we identified a need to streamline client reports. An average report took each member of their team approximately three hours to complete. With media margins and billings squeezed we recommended a simple automated solution that was easy to administer and reports could be configured via an easy drag and drop interface into client specific data requirements and sent at pre agreed timings.

McCann calculated that the new automated reporting platform saved them in excess of $470,000 per annum.

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Watch Gallery

Tue, 27 Oct 2020 09:25:30 +0000

High Net Worth Marketing

Why focus on a brand when each product is so individual and so stunning? Each product retails for more than $150k and are as individual as the person that wears the watch. Our campaign focused on a strategy that leveraged the individuality of each product and the person that wears each unique product. Our edgy campaign focused on individuals, “mavericks, targeting high-net-worth individuals with compelling content that would connect with their individuality such as rock stars, celebrities and wealthy individuals.

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Jet

Tue, 27 Oct 2020 08:35:43 +0000

Increased Jet's market share from 7.2% to 16.7% in just one year.

Jet is recognised as the low price no frills petroleum retailer in the UK. The brand suffered from a poor product perception until they were the first retailer to win the AA seal of approval for their product. To capitalise on this award the Priceless campaign was launched and invite all motorists to try the new fuel through simple vouchers. Media and new forecourt communication were used to generate leads across the UK. The simple promotion was so successful that it increased Jet's market share from 7.2% to 16.7% in just one year.

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Mercedes Benz

Mon, 26 Oct 2020 15:00:56 +0000

Increasing sales by 14.9%

Leveraging the success of the DaVinci campaign, we developed a new urban campaign that would lead consumers to try out the Smart 4×2 car.

Using urban locations and the spin on the 4×2 product name we gave the Smart 4x2 an urban edgy look that would connect with a metro audience. Our Smart Tracks campaign lead consumers to each dealerships via foot, car or public transport. Smart “follow the tracks” communication was used across all metro/urban areas of Sydney and Melbourne and the campaign increased sales by 14.9% in just one month.

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Community First Credit Union

Wed, 21 Oct 2020 08:12:18 +0000

Disrupting Retail Banking

New Global Media worked with Sydney’s largest Credit Union to re-brand and disrupt retail banking in Australia. New Global Media helped develop new customer centric brand and retail environments that welcomed customers and leveraged many core Australian lifestyle drivers. The Credit Union became a cafe, a lounge, a creche, a digital banking gateway, a destination that customers want to visit. Store traffic increased by 1,367%, product sales increased by 931% and staff found that they built better customer relationships.

By disrupting the traditional banking environment, we delivered an innovative, customer centric environment that won the prestigious Abacus Award for Innovation.

Therefore, many other Australian and international banks soon followed this innovative and successful retail banking strategy.

Bankwest

Commonwealth Bank of Australia

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