New Global Media - Insights #Media placement

Optimizing your sales pipeline

Thu, 14 Oct 2021 12:16:52 +0000

How our pipeline modelling simulator works

Increase your sales by up to 40%

New Global Media uses powerful modeling to quickly simulate the potential profit of any sales or marketing funnel or business idea before you create web pages or buy traffic, which saves you time & money before you commit valuable resources to build web assets or buy media.

Profit-forecast

Every business wants to understand how to optimize their digital, media, and sales pipelines to deliver the best ROI for every dollar you spend. Our powerful logic engine and experienced strategists will work with your business (teams) to optimize every process, customer journey, and optimizing ROI, ROAS, and conversion helping C-Suite make informed decisions.

Use Hypothetical Or Actual Data

New Global Media will model hypothetical funnel data or actual data from an existing funnel or business to deliver accurate insights to help your business grow.

Simulate traffic

Our models simulate traffic campaigns and how they will affect your profit and ROI before you invest in web engineering or pay for media placement.

We can build models leveraging all traffic sources:

- Google ads

- Bing ads

- Social ads

- Affiliates

- Email campaigns

Map your funnel

New Global Media will simulate your next marketing idea, campaign, product launch, webinar flow, or customer journey into an interactive funnel map to explore and test new ideas to optimize your profit and results.

Our intuitive mapping delivers key numbers broken down by monthly & yearly totals; revenue, profit, traffic volume & costs, and leads. Other key metrics include EPC, LTV, CPA, CPL, CPC, and much more.

What is your dream profit goal?

What is your profit goal for the financial year? How do you achieve your business goal and what are the investment metrics needed to reach your target? Our business modeling reverse engineers your entire project to break down what sales you will need per day, what investment, and what traffic you will need to achieve your dream profit goal.

If you are looking for a partner to help you increase your revenues by up to 40%, then let's talk.

Le'ts talk

Optus Telecommunications

Sun, 25 Jul 2021 16:09:33 +0000

Recharge & Always Win loyalty program

Optus has become the second largest telecommunications provider in Australia with a 26% market share serving more than six million customers and generating almost $6 billion in revenue.

NGM were instrumental in building Optus into a telecommunications powerhouse. We developed the strategy behind Australia’s most successful loyalty program to date called “Recharge & Always Win”. The program was so successful from day one that it eventually ran for seven years.

“Recharge & Always Win” loyalty program delivered Optus:

4.1 million new customers.
Who enjoyed a rewarding new customer experience claiming more than four million prize redemptions each quarter.
And delivering on average 1.13 million new email subscriptions per annum.
Helping propel Optus to Australia’s second largest telecoms business.

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Media placement

Mon, 09 Nov 2020 14:00:45 +0000

Experience Hyper Local Advertising

Are you looking for new, local highly motivated customers who are interested or actively looking for your product or service? What if they are within a short distance of your store or business, say at your local café? How do you connect or reach them?

By targeting only interested, local consumers using hyper local targeting we can encourage them with a relevant local offer or encourage them to click the advert to call you immediately from their phone (click to call).

Hyper-local targeting for retail businesses are profound. 94% of mobile users have looked for local info and 84% have taken action as a result. Hyperlocal marketing is a form of super targeted and niche marketing and moreover, businesses don’t have to worry about spending money on national ad campaigns just to induce incoming traffic reducing ad spend and improving ROI.

Hyperlocal marketing can even be focused on one block, targeted, and localized and your business can find customers at the right place and the right time for your business.

KEY INSIGHTS:

Of smartphone users who searched for local info, 65% visited the business they looked up, 47% looked it up on a map or got directions.
If you want to discuss how hyper local advertising can help you, please contact our team.

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Lead generation

Mon, 09 Nov 2020 13:54:53 +0000

Converting Leads

Businesses need to buy and sell like Amazon, to nurture prospects with highly personalized, content that helps you convert prospects into delighted customers. Modern Marketing leverages data and powerful market intelligence to read a prospective buyer’s digital body language to determine where they are in the buying process.

Modern Marketing is all about the customer and treating your customers like trusted friends. Customers now expect more than personal engagement, they also demand engagement at the right time, on the right device and with the right message. They also expect a true, integrated cross channel experience.

L2RM Lead to Revenue Marketing

Most companies operate with an “on and off” strategy that does not align with a modern customers expectations and therefore, will deliver a lower marketing ROI on your marketing investment.

Modern Marketing is “always on,” a process that reads a buyers digital body language so you can nurture each customer along the buyers journey and across multiple touch-points. Customer Connect leverages the successful Lead to Revenue Marketing (L2RM) process to optimize each customers lifetime dollar value and builds your business valuable brand advocates.

OPTIMIZE RESULTS FOR EACH CUSTOMER LEAD

The goal in L2RM is not to manage hundreds or thousands of “leads” through a process of serial attrition until dozens or hundreds of deals emerge. The goal is to manage each single lead to maximize the chance of a successful revenue event; and then repeat that process hundreds or thousands of times.

Through a series of coordinated marketing and sales efforts, each potential customers level of engagement escalates from awareness to interest, to consideration, to commitment, and perhaps to advocacy as illustrated by the lead-to-revenue escalator graphic.

Today’s digitally active and socially connected buyers demand consistent, seamless, and seemingly sentient engagement across multiple online, offline, digital and social channels.

If you want to discuss how we can help you nurture and covert for leads, please contact our team.

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McCann

Thu, 29 Oct 2020 09:46:27 +0000

Automation saves $470,000 in head hours

Working with the leadership team in Australia, we identified a need to streamline client reports. An average report took each member of their team approximately three hours to complete. With media margins and billings squeezed we recommended a simple automated solution that was easy to administer and reports could be configured via an easy drag and drop interface into client specific data requirements and sent at pre agreed timings.

McCann calculated that the new automated reporting platform saved them in excess of $470,000 per annum.

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Jet

Tue, 27 Oct 2020 08:35:43 +0000

Increased Jet's market share from 7.2% to 16.7% in just one year.

Jet is recognised as the low price no frills petroleum retailer in the UK. The brand suffered from a poor product perception until they were the first retailer to win the AA seal of approval for their product. To capitalise on this award the Priceless campaign was launched and invite all motorists to try the new fuel through simple vouchers. Media and new forecourt communication were used to generate leads across the UK. The simple promotion was so successful that it increased Jet's market share from 7.2% to 16.7% in just one year.

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Solar D

Tue, 27 Oct 2020 08:28:28 +0000

Successful USA product launch

New Global Media worked with Solar D to launch their Australian product into the United States and India. New Global media developed a programmed media campaign that targeted hotspots in peak summer months such as popular coastal beaches in California or Florida. Also, key events were targeted such as Coachella Music Festival or popular sporting events and holidays.

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Mercedes Benz

Mon, 26 Oct 2020 15:00:56 +0000

Increasing sales by 14.9%

Leveraging the success of the DaVinci campaign, we developed a new urban campaign that would lead consumers to try out the Smart 4×2 car.

Using urban locations and the spin on the 4×2 product name we gave the Smart 4x2 an urban edgy look that would connect with a metro audience. Our Smart Tracks campaign lead consumers to each dealerships via foot, car or public transport. Smart “follow the tracks” communication was used across all metro/urban areas of Sydney and Melbourne and the campaign increased sales by 14.9% in just one month.

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WeGather

Mon, 26 Oct 2020 14:34:04 +0000

The face of the moon was in shadow

A lead generation & word of mouth marketing campaign that delivered 30,000 registered customers in just one month.

New Global Media helped a start-up and rival to Google Spaces launch their new product and acquired more registered customers in their first month than Google Space achieved, which is an astonishing result.

This helped WeGather bring their IPO forward by nearly six months.

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