New Global Media - Insights #Media

Optimizing your sales pipeline

Thu, 14 Oct 2021 12:16:52 +0000

How our pipeline modelling simulator works

Increase your sales by up to 40%

New Global Media uses powerful modeling to quickly simulate the potential profit of any sales or marketing funnel or business idea before you create web pages or buy traffic, which saves you time & money before you commit valuable resources to build web assets or buy media.

Profit-forecast

Every business wants to understand how to optimize their digital, media, and sales pipelines to deliver the best ROI for every dollar you spend. Our powerful logic engine and experienced strategists will work with your business (teams) to optimize every process, customer journey, and optimizing ROI, ROAS, and conversion helping C-Suite make informed decisions.

Use Hypothetical Or Actual Data

New Global Media will model hypothetical funnel data or actual data from an existing funnel or business to deliver accurate insights to help your business grow.

Simulate traffic

Our models simulate traffic campaigns and how they will affect your profit and ROI before you invest in web engineering or pay for media placement.

We can build models leveraging all traffic sources:

- Google ads

- Bing ads

- Social ads

- Affiliates

- Email campaigns

Map your funnel

New Global Media will simulate your next marketing idea, campaign, product launch, webinar flow, or customer journey into an interactive funnel map to explore and test new ideas to optimize your profit and results.

Our intuitive mapping delivers key numbers broken down by monthly & yearly totals; revenue, profit, traffic volume & costs, and leads. Other key metrics include EPC, LTV, CPA, CPL, CPC, and much more.

What is your dream profit goal?

What is your profit goal for the financial year? How do you achieve your business goal and what are the investment metrics needed to reach your target? Our business modeling reverse engineers your entire project to break down what sales you will need per day, what investment, and what traffic you will need to achieve your dream profit goal.

If you are looking for a partner to help you increase your revenues by up to 40%, then let's talk.

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Optus Telecommunications

Sun, 25 Jul 2021 16:09:33 +0000

Recharge & Always Win loyalty program

Optus has become the second largest telecommunications provider in Australia with a 26% market share serving more than six million customers and generating almost $6 billion in revenue.

NGM were instrumental in building Optus into a telecommunications powerhouse. We developed the strategy behind Australia’s most successful loyalty program to date called “Recharge & Always Win”. The program was so successful from day one that it eventually ran for seven years.

“Recharge & Always Win” loyalty program delivered Optus:

4.1 million new customers.
Who enjoyed a rewarding new customer experience claiming more than four million prize redemptions each quarter.
And delivering on average 1.13 million new email subscriptions per annum.
Helping propel Optus to Australia’s second largest telecoms business.

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Media placement

Mon, 09 Nov 2020 14:00:45 +0000

Experience Hyper Local Advertising

Are you looking for new, local highly motivated customers who are interested or actively looking for your product or service? What if they are within a short distance of your store or business, say at your local café? How do you connect or reach them?

By targeting only interested, local consumers using hyper local targeting we can encourage them with a relevant local offer or encourage them to click the advert to call you immediately from their phone (click to call).

Hyper-local targeting for retail businesses are profound. 94% of mobile users have looked for local info and 84% have taken action as a result. Hyperlocal marketing is a form of super targeted and niche marketing and moreover, businesses don’t have to worry about spending money on national ad campaigns just to induce incoming traffic reducing ad spend and improving ROI.

Hyperlocal marketing can even be focused on one block, targeted, and localized and your business can find customers at the right place and the right time for your business.

KEY INSIGHTS:

Of smartphone users who searched for local info, 65% visited the business they looked up, 47% looked it up on a map or got directions.
If you want to discuss how hyper local advertising can help you, please contact our team.

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Australian Market

Mon, 09 Nov 2020 10:28:47 +0000

The advantages of doing business in Australia

With Brexit an almost certainty the advantages of doing business in Australia for UK based businesses is now better than ever. Goods imported into Australia under AU$1,000 require no GST or import tax (except digital downloads such as music, films or software). Australian perception of UK brands are good and they are avid online shoppers, often buying from foreign retailing sites and so we have compiled an overview of the Australian marketplace.

Growing sectors

Australia’s fastest growing sectors include: financial services (which shall replace mining as the next major export industry, online shopping (helped by initiatives to expand product delivery and collection options, e-commerce is expected to grow its revenue by 13.3% to more than AUD 12 billion). A weaker exchange rate should also benefit exporters including the tourism industry. Due to the ageing population, healthcare and social assistance have been marked as the top growth industries over the next five years to 2022.

Total Population: 24,598,933

Consumer behavior

Australia has substantial liquid assets, a high standard of living, and a population among which there is a strong demand for high value products from Asia, North America and Europe. Australians value healthy products and are willing to pay more for these goods. The decision to buy is principally determined by the price factor in Australia. At the same time, the Australians’ increasing interest in quality, the growing impact of fashion phenomena fueled by the media and advertising, make ‘authentic’ products, brand names and top of the range goods particularly popular.

Australians are avid online shoppers, often buying from foreign retailing sites. Australia can also be seen as a pilot market. An increasing number of companies who want to penetrate the American market use Australia as a test zone. Their investment is limited and modes of consumption are very similar.

Consumer purchasing power

With a GDP per capita of USD $46.790, Australian consumers tend to have high consumption habits. Their purchasing power is particularly high and has grown by more than 43% in 15 years. European trends are popular and emulated in their purchases. Australian consumers like new products and alternative ones. They are what is called ‘early adopters’, fond of new technologies.

Population in Figures

Total Population: 24,598,933
Urban Population: 85.9%
Rural Population: 14.1%
Men (in %): 49.7%
Women (in %): 50.2%
Medium Age: 37.0

Ethnic Origins: Australia is a multicultural nation with more than 170 different nationalities whose diversity is continually growing. 92% of the population is of European origin (mostly English, Irish, Scottish, Italian and Greek), with 7% of Asian origin and 1% who identify as Indigenous Australian.

If you would like help with launching your product or service in Australia or New Zealand then let's talk.

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McCann

Thu, 29 Oct 2020 09:46:27 +0000

Automation saves $470,000 in head hours

Working with the leadership team in Australia, we identified a need to streamline client reports. An average report took each member of their team approximately three hours to complete. With media margins and billings squeezed we recommended a simple automated solution that was easy to administer and reports could be configured via an easy drag and drop interface into client specific data requirements and sent at pre agreed timings.

McCann calculated that the new automated reporting platform saved them in excess of $470,000 per annum.

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Nestle

Tue, 27 Oct 2020 09:33:53 +0000

MAGGI Discover & Win

MAGGI required a promotion to target and appeal to their key audience. An innovative interactive campaign (on pack & mobile) encouraged their audience to discover amazing destinations across Australia, which they could win an all expenses paid holiday to that location.

The promotion delivered:

15,241 million location searches
1,891 million entries

A huge spike in sales across Coles, Woolworths and IGA.

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Solar D

Tue, 27 Oct 2020 08:28:28 +0000

Successful USA product launch

New Global Media worked with Solar D to launch their Australian product into the United States and India. New Global media developed a programmed media campaign that targeted hotspots in peak summer months such as popular coastal beaches in California or Florida. Also, key events were targeted such as Coachella Music Festival or popular sporting events and holidays.

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Mercedes Benz

Mon, 26 Oct 2020 15:00:56 +0000

Increasing sales by 14.9%

Leveraging the success of the DaVinci campaign, we developed a new urban campaign that would lead consumers to try out the Smart 4×2 car.

Using urban locations and the spin on the 4×2 product name we gave the Smart 4x2 an urban edgy look that would connect with a metro audience. Our Smart Tracks campaign lead consumers to each dealerships via foot, car or public transport. Smart “follow the tracks” communication was used across all metro/urban areas of Sydney and Melbourne and the campaign increased sales by 14.9% in just one month.

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Citibank

Mon, 26 Oct 2020 14:51:58 +0000

Transforming Citibank

We developed Citigroup’s APAC and JPAC consumer intelligence platforms for Citi’s Global Consumer Bank (GCB), one of the world’s leading digital banks, serves as a trusted partner to more than 100 million customers in 19 markets worldwide. The project delivered a seamless platform that could operate in a region with over 23 languages and provide insights and personalised content.

An integrated website was developed to deliver secure content streams to Citigroup staff based on their specific requirements. A full approved, content library was developed and managed in multiple languages and leveraged my all marketing departments to support day-to-day operations.

We deployed a platform that was capable of engaging a social and news audience in 23 languages across all major social platforms with custom reporting dashboards

We on-boarded and supported a 306 person team located across the Citigroup operation in Asia

Citigroup used the platform to manage over 65,000 daily posts through paid and earned channels.

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McCann Australia

Mon, 26 Oct 2020 09:38:17 +0000

Automated reporting saved McCann $470k in head hours

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