New Global Media - Insights #PackagingNew Global Media - Insights #Packaginghttps://www.newglobalmedia.co.uk/blogs/tag/packagingThu, 06 Nov 2025 13:34:14 +0530http://zoho.com/sites/<![CDATA[Ricard Pernod]]>https://www.newglobalmedia.co.uk/blogs/post/Ricard-PernodActive packaging that attracts and “wows” consumers and delivered 28% increase in sales and 280% increase in brand recall.]]>

28% increase in sales and 280% increase in brand recall

Imagine bringing trade packaging alive through the use of active packaging, a process that uses conductive inks and printed circuits to light up a bottle. The new packaging looked stunning in nightclubs and bars attracting consumer attention and conversion. 

Combine active packaging with new “world” graphics, is helping redefine a product with a huge heritage.


  • Testing delivered a whopping 28% increase in sales
  • A huge 280% increase in brand recall
  • Generated the most talked about brand throughout the trade
Ricard Pernod
Ricard Pernod concept
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]]>Thu, 29 Oct 2020 09:19:19 +0000<![CDATA[Nestle]]>https://www.newglobalmedia.co.uk/blogs/post/NestleAn innovative interactive campaign (on pack & mobile) encouraged their audience to discover amazing destinations across Australia.]]>

MAGGI Discover & Win

MAGGI required a promotion to target and appeal to their key audience. An innovative interactive campaign (on pack & mobile) encouraged their audience to discover amazing destinations across Australia, which they could win an all expenses paid holiday to that location.


The promotion delivered:


  • 15,241 million location searches
  • 1,891 million entries


A huge spike in sales across Coles, Woolworths and IGA.
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