New Global Media - Insights #Retail

Optus Telecommunications

Sun, 25 Jul 2021 16:09:33 +0000

Recharge & Always Win loyalty program

Optus has become the second largest telecommunications provider in Australia with a 26% market share serving more than six million customers and generating almost $6 billion in revenue.

NGM were instrumental in building Optus into a telecommunications powerhouse. We developed the strategy behind Australia’s most successful loyalty program to date called “Recharge & Always Win”. The program was so successful from day one that it eventually ran for seven years.

“Recharge & Always Win” loyalty program delivered Optus:

4.1 million new customers.
Who enjoyed a rewarding new customer experience claiming more than four million prize redemptions each quarter.
And delivering on average 1.13 million new email subscriptions per annum.
Helping propel Optus to Australia’s second largest telecoms business.

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Media placement

Mon, 09 Nov 2020 14:00:45 +0000

Experience Hyper Local Advertising

Are you looking for new, local highly motivated customers who are interested or actively looking for your product or service? What if they are within a short distance of your store or business, say at your local café? How do you connect or reach them?

By targeting only interested, local consumers using hyper local targeting we can encourage them with a relevant local offer or encourage them to click the advert to call you immediately from their phone (click to call).

Hyper-local targeting for retail businesses are profound. 94% of mobile users have looked for local info and 84% have taken action as a result. Hyperlocal marketing is a form of super targeted and niche marketing and moreover, businesses don’t have to worry about spending money on national ad campaigns just to induce incoming traffic reducing ad spend and improving ROI.

Hyperlocal marketing can even be focused on one block, targeted, and localized and your business can find customers at the right place and the right time for your business.

KEY INSIGHTS:

Of smartphone users who searched for local info, 65% visited the business they looked up, 47% looked it up on a map or got directions.
If you want to discuss how hyper local advertising can help you, please contact our team.

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Lead generation

Mon, 09 Nov 2020 13:54:53 +0000

Converting Leads

Businesses need to buy and sell like Amazon, to nurture prospects with highly personalized, content that helps you convert prospects into delighted customers. Modern Marketing leverages data and powerful market intelligence to read a prospective buyer’s digital body language to determine where they are in the buying process.

Modern Marketing is all about the customer and treating your customers like trusted friends. Customers now expect more than personal engagement, they also demand engagement at the right time, on the right device and with the right message. They also expect a true, integrated cross channel experience.

L2RM Lead to Revenue Marketing

Most companies operate with an “on and off” strategy that does not align with a modern customers expectations and therefore, will deliver a lower marketing ROI on your marketing investment.

Modern Marketing is “always on,” a process that reads a buyers digital body language so you can nurture each customer along the buyers journey and across multiple touch-points. Customer Connect leverages the successful Lead to Revenue Marketing (L2RM) process to optimize each customers lifetime dollar value and builds your business valuable brand advocates.

OPTIMIZE RESULTS FOR EACH CUSTOMER LEAD

The goal in L2RM is not to manage hundreds or thousands of “leads” through a process of serial attrition until dozens or hundreds of deals emerge. The goal is to manage each single lead to maximize the chance of a successful revenue event; and then repeat that process hundreds or thousands of times.

Through a series of coordinated marketing and sales efforts, each potential customers level of engagement escalates from awareness to interest, to consideration, to commitment, and perhaps to advocacy as illustrated by the lead-to-revenue escalator graphic.

Today’s digitally active and socially connected buyers demand consistent, seamless, and seemingly sentient engagement across multiple online, offline, digital and social channels.

If you want to discuss how we can help you nurture and covert for leads, please contact our team.

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Connecting supply chain and sales

Mon, 09 Nov 2020 10:34:57 +0000

Connecting supply chain and sales

Since the dawn of capitalism, businesses have been predicated on mass production. In this model, big companies have the advantage – and they win by marshalling resources on a global scale, synchronizing supply chain activities with sweat and tears, and decreasing production costs through economies of scale. Today, however, the digital economy is showing companies a new way forward. Business success depends on individualization, not mass production.

Many companies operate in silos and struggle to reach efficiencies across their operations. An obvious example is the disconnect between sales and marketing and supply chain. Most companies identify this as one of the key issues that costs them money, resources and delivers poor customer experiences.

This is why New Global Media are working with businesses to integrate sales & marketing and supply chain by connecting technologies and using a mix of smarts such as automation to deliver operational savings of up to 90%.

By 2019, 35% of consumer product manufacturers will have started direct-to-consumer customer experience teams with the long-term aim of going all direct to the consumer. IDC FutureScape: Worldwide Customer Experience 2018 Predictions

Redefining Digital Transformation with Supply Chain Transformation

If much of this sounds like digital transformation, you’re not mistaken. After all, supply chains are fundamental to how companies function and digital transformation is about fundamental change. Success in this economy is not about adopting cool and new technologies that might give a business unit a boost here or there. No. It’s about empowering organizations to creatively mix and use these technologies to do entirely new things in entirely different ways. Technology serves the business, not the other way around. For example, Uber, quite famously, has transformed the taxi industry with a new platform-based business model that delivers the transportation people need. Even though the company does not own a single taxi, the model is cheaper and global. Uber’s supply chain does not move automobiles and parts it uses people and technology to ignite change.

One common theme across all of these examples of market dynamism is the creative, strategic use of digital supply chain capabilities to transform the business. Smart companies are reinventing their supply chains to drive innovation and connect with customers at a deeper level.

TO SUCCEED IN TODAY’S DIGITAL ECONOMY, COMPANIES NEED TO:

Increase customer centricity: supply chain automation brings processes based on real-time demand and increases responsiveness while maintaining flexibility.

Develop capabilities for predictive operations: digital twin technology for product and asset intelligence enables new business models.

Implement smart automation: machine learning and other emerging technologies help make and distribute personalized products with flexible production cells.

Achieve total supply chain visibility: A digital mirror of your business and flexible business networks empower companies to profitably serve customer segments of one.

Supply Chain

If you want to discuss how we can empower and transform your business, please contact our team.

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Australian Market

Mon, 09 Nov 2020 10:28:47 +0000

The advantages of doing business in Australia

With Brexit an almost certainty the advantages of doing business in Australia for UK based businesses is now better than ever. Goods imported into Australia under AU$1,000 require no GST or import tax (except digital downloads such as music, films or software). Australian perception of UK brands are good and they are avid online shoppers, often buying from foreign retailing sites and so we have compiled an overview of the Australian marketplace.

Growing sectors

Australia’s fastest growing sectors include: financial services (which shall replace mining as the next major export industry, online shopping (helped by initiatives to expand product delivery and collection options, e-commerce is expected to grow its revenue by 13.3% to more than AUD 12 billion). A weaker exchange rate should also benefit exporters including the tourism industry. Due to the ageing population, healthcare and social assistance have been marked as the top growth industries over the next five years to 2022.

Total Population: 24,598,933

Consumer behavior

Australia has substantial liquid assets, a high standard of living, and a population among which there is a strong demand for high value products from Asia, North America and Europe. Australians value healthy products and are willing to pay more for these goods. The decision to buy is principally determined by the price factor in Australia. At the same time, the Australians’ increasing interest in quality, the growing impact of fashion phenomena fueled by the media and advertising, make ‘authentic’ products, brand names and top of the range goods particularly popular.

Australians are avid online shoppers, often buying from foreign retailing sites. Australia can also be seen as a pilot market. An increasing number of companies who want to penetrate the American market use Australia as a test zone. Their investment is limited and modes of consumption are very similar.

Consumer purchasing power

With a GDP per capita of USD $46.790, Australian consumers tend to have high consumption habits. Their purchasing power is particularly high and has grown by more than 43% in 15 years. European trends are popular and emulated in their purchases. Australian consumers like new products and alternative ones. They are what is called ‘early adopters’, fond of new technologies.

Population in Figures

Total Population: 24,598,933
Urban Population: 85.9%
Rural Population: 14.1%
Men (in %): 49.7%
Women (in %): 50.2%
Medium Age: 37.0

Ethnic Origins: Australia is a multicultural nation with more than 170 different nationalities whose diversity is continually growing. 92% of the population is of European origin (mostly English, Irish, Scottish, Italian and Greek), with 7% of Asian origin and 1% who identify as Indigenous Australian.

If you would like help with launching your product or service in Australia or New Zealand then let's talk.

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Nestle

Tue, 27 Oct 2020 09:33:53 +0000

MAGGI Discover & Win

MAGGI required a promotion to target and appeal to their key audience. An innovative interactive campaign (on pack & mobile) encouraged their audience to discover amazing destinations across Australia, which they could win an all expenses paid holiday to that location.

The promotion delivered:

15,241 million location searches
1,891 million entries

A huge spike in sales across Coles, Woolworths and IGA.

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Archers

Tue, 27 Oct 2020 09:15:09 +0000

Branding Schnapps

Archers, a new Schnapps brand launched by Diageo required a new distinctive brand to communicate their new range of flavored Schnapps. In 1980’s a bottle wrap was innovative, had not been used before and so from manufacturing to design we embarked on a new journey to produce this distinctive brand for Diageo.

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Roll Up's

Tue, 27 Oct 2020 09:02:24 +0000

Youth branding & NPD

Working with Goodman Fielder, we reinvigorated a children lunchbox snack and positioned the product via a new engaging brand. Uncle Toby’s Roll-Ups are a favoured choice for parents, making eating fruit fun for their kids. We invented a new world called Frubalia made up of Frubals, ‘balls of fruit’ characters that entertain and educate. This provided the platform to relaunch an exciting proposition that immediately made a powerful impact. Retailers were impressed with the inspired trade ordering 20% more than previous year quotas. And inspired shoppers acknowledge by filling their baskets. This campaign was a phenomenal success.

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Jet

Tue, 27 Oct 2020 08:35:43 +0000

Increased Jet's market share from 7.2% to 16.7% in just one year.

Jet is recognised as the low price no frills petroleum retailer in the UK. The brand suffered from a poor product perception until they were the first retailer to win the AA seal of approval for their product. To capitalise on this award the Priceless campaign was launched and invite all motorists to try the new fuel through simple vouchers. Media and new forecourt communication were used to generate leads across the UK. The simple promotion was so successful that it increased Jet's market share from 7.2% to 16.7% in just one year.

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Solar D

Tue, 27 Oct 2020 08:28:28 +0000

Successful USA product launch

New Global Media worked with Solar D to launch their Australian product into the United States and India. New Global media developed a programmed media campaign that targeted hotspots in peak summer months such as popular coastal beaches in California or Florida. Also, key events were targeted such as Coachella Music Festival or popular sporting events and holidays.

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