New Global Media - Insights #Sales Promotion

Optimizing your sales pipeline

Thu, 14 Oct 2021 12:16:52 +0000

How our pipeline modelling simulator works

Increase your sales by up to 40%

New Global Media uses powerful modeling to quickly simulate the potential profit of any sales or marketing funnel or business idea before you create web pages or buy traffic, which saves you time & money before you commit valuable resources to build web assets or buy media.

Profit-forecast

Every business wants to understand how to optimize their digital, media, and sales pipelines to deliver the best ROI for every dollar you spend. Our powerful logic engine and experienced strategists will work with your business (teams) to optimize every process, customer journey, and optimizing ROI, ROAS, and conversion helping C-Suite make informed decisions.

Use Hypothetical Or Actual Data

New Global Media will model hypothetical funnel data or actual data from an existing funnel or business to deliver accurate insights to help your business grow.

Simulate traffic

Our models simulate traffic campaigns and how they will affect your profit and ROI before you invest in web engineering or pay for media placement.

We can build models leveraging all traffic sources:

- Google ads

- Bing ads

- Social ads

- Affiliates

- Email campaigns

Map your funnel

New Global Media will simulate your next marketing idea, campaign, product launch, webinar flow, or customer journey into an interactive funnel map to explore and test new ideas to optimize your profit and results.

Our intuitive mapping delivers key numbers broken down by monthly & yearly totals; revenue, profit, traffic volume & costs, and leads. Other key metrics include EPC, LTV, CPA, CPL, CPC, and much more.

What is your dream profit goal?

What is your profit goal for the financial year? How do you achieve your business goal and what are the investment metrics needed to reach your target? Our business modeling reverse engineers your entire project to break down what sales you will need per day, what investment, and what traffic you will need to achieve your dream profit goal.

If you are looking for a partner to help you increase your revenues by up to 40%, then let's talk.

Le'ts talk

Optus Telecommunications

Sun, 25 Jul 2021 16:09:33 +0000

Recharge & Always Win loyalty program

Optus has become the second largest telecommunications provider in Australia with a 26% market share serving more than six million customers and generating almost $6 billion in revenue.

NGM were instrumental in building Optus into a telecommunications powerhouse. We developed the strategy behind Australia’s most successful loyalty program to date called “Recharge & Always Win”. The program was so successful from day one that it eventually ran for seven years.

“Recharge & Always Win” loyalty program delivered Optus:

4.1 million new customers.
Who enjoyed a rewarding new customer experience claiming more than four million prize redemptions each quarter.
And delivering on average 1.13 million new email subscriptions per annum.
Helping propel Optus to Australia’s second largest telecoms business.

Let's talk

The Star Club

Sun, 25 Jul 2021 15:36:40 +0000

Star Entertainment Group loyalty evolution

NGM were brought in to revitalize The Star Entertainment Groups loyalty program and develop the brand and resorts into Australia’s premier go to gaming destinations as part of their reset to ready the Group for the next stage of its growth and development.

NGM provided The Star with:

A strategic business review which included full market and competitor analysis.
Industry trends and how The Star could leverage opportunity.
New and innovative solutions to optimize customer lifecycle across a new segmentation matrix.
New Ai adtech was brought in to provide personalization and an always on experience.
NGM provided BI to help The Star Resorts reduce churn and used predictive analysis to optimize each individual customer and their experience.
A multilingual content strategy was developed to serve a diverse audience across the Asia Pacific region. We used Ai to deliver personalized content and messaging.

The Stars marketing changed completely; events were live streamed across digital outdoor screens in metro locations near each resort teasing local consumers to “drop in and share the experience.” Social and live stream channels were used to excite and interact.

The program helped propel The Star Entertainment Group to become the premier gaming destinations’ in Australia and helped deliver constant revenue growth of 7% year-over-year. Profits grew by 33.7% and the loyalty program managed 1,743,698 domestic and 76,927 international clients underpinning market share gains across both slots and tables. Domestic Private Gaming Rooms revenue increased by 12.4% during 2019/20 and VIP customers rose 10% to record levels.

Let's talk

Lead generation

Mon, 09 Nov 2020 13:54:53 +0000

Converting Leads

Businesses need to buy and sell like Amazon, to nurture prospects with highly personalized, content that helps you convert prospects into delighted customers. Modern Marketing leverages data and powerful market intelligence to read a prospective buyer’s digital body language to determine where they are in the buying process.

Modern Marketing is all about the customer and treating your customers like trusted friends. Customers now expect more than personal engagement, they also demand engagement at the right time, on the right device and with the right message. They also expect a true, integrated cross channel experience.

L2RM Lead to Revenue Marketing

Most companies operate with an “on and off” strategy that does not align with a modern customers expectations and therefore, will deliver a lower marketing ROI on your marketing investment.

Modern Marketing is “always on,” a process that reads a buyers digital body language so you can nurture each customer along the buyers journey and across multiple touch-points. Customer Connect leverages the successful Lead to Revenue Marketing (L2RM) process to optimize each customers lifetime dollar value and builds your business valuable brand advocates.

OPTIMIZE RESULTS FOR EACH CUSTOMER LEAD

The goal in L2RM is not to manage hundreds or thousands of “leads” through a process of serial attrition until dozens or hundreds of deals emerge. The goal is to manage each single lead to maximize the chance of a successful revenue event; and then repeat that process hundreds or thousands of times.

Through a series of coordinated marketing and sales efforts, each potential customers level of engagement escalates from awareness to interest, to consideration, to commitment, and perhaps to advocacy as illustrated by the lead-to-revenue escalator graphic.

Today’s digitally active and socially connected buyers demand consistent, seamless, and seemingly sentient engagement across multiple online, offline, digital and social channels.

If you want to discuss how we can help you nurture and covert for leads, please contact our team.

Let's talk

Virgin Atlantic

Mon, 09 Nov 2020 10:42:10 +0000

Virgin tries Facial Recognition Marketing

If you are running a business that focuses on B2B then facial access control targeting is an ideal solution. It can deliver a personal and relevant consumer experience that enhances a customer experience and encourages cross & up-sell. Just imagine a scenario; you are an airline targeting the lucrative business traveler market, frequent business flyer’s like Jodi…

JODI A BUSINESS TRAVELER EN-ROUTE TO MIAMI

Jodi walks up to an automated check in kiosk and Retail Connect identifies Jodi, a returning frequent business flyer and displays a personal welcome message. Retail Connect then asks her to confirm her preferential seating options, which reduces her check in time by 75%. Before Jodi confirms her selection an option to book into an airline partner hotel pops up on the screen and she reserves a room with just one click.

On arrival at the airline Business Lounge Jodi is greeted and offered her preferential drink, snack and newspaper on arrival. As she enters the lounge the digital signage automatically plays content showing fantastic local Miami experiences and the facilities at the local partner hotel she will be staying at.

“A hugely innovative & brilliant business that delivers opportunity & helps us deliver an even better customer service” Richard Branson.

Later and after her arrival in Miami she is sent an email thanking her for her valued custom and asking if there is anything else the airline can do for her.

When she arrives at the airline partner hotel in Miami she is automatically checked in and offered a full suite of options delivering the hotel & airline additional revenue from a content and happy customer, Jodi.

If you would like to discuss how Facial Recognition marketing can help your business please feel free to contact us.

Let's talk

Jack Daniels

Tue, 27 Oct 2020 09:44:33 +0000

Strategic template system for all collateral

Jack Daniels required a strategic template system for all collateral supplied through the trade to local, clubs, pubs and event venues across Australia and New Zealand. We were tasked to build a scale-able, flexible template system that supported shopper (trade) and mobile sales delivering sales promotion and brand assets.

Assets included

Print and digital collateral
Trade assets
Point of sale
Branded fridges
Prizing – Harley Davidson bikes
Co-branded events

Let's talk

Nestle

Tue, 27 Oct 2020 09:33:53 +0000

MAGGI Discover & Win

MAGGI required a promotion to target and appeal to their key audience. An innovative interactive campaign (on pack & mobile) encouraged their audience to discover amazing destinations across Australia, which they could win an all expenses paid holiday to that location.

The promotion delivered:

15,241 million location searches
1,891 million entries

A huge spike in sales across Coles, Woolworths and IGA.

Let's talk