Increased Jet's market share from 7.2% to 16.7% in just one year.
Jet is recognised as the low price no frills petroleum retailer in the UK. The brand suffered from a poor product perception until they were the first retailer to win the AA seal of approval for their product. To capitalise on this award the Priceless campaign was launched and invite all motorists to try the new fuel through simple vouchers. Media and new forecourt communication were used to generate leads across the UK. The simple promotion was so successful that it increased Jet's market share from 7.2% to 16.7% in just one year.
