Innovate and amplify your products, connect with newly motivated audiences
Modern marketing is the art of persuasion delivering consumers a personalised, always-on-brand experience through NPD, human-centred design and go-to-market strategy.
GOVERNANCE
The art of persuasion, hyper-personalisation
The art of persuasion, hyper-personalized marketing is the most effective way to persuade a customer to buy your product for the lowest marketing investment.
Personalisation at scale generates 40% more revenue for an average business and is a force multiplier and a business necessity that more than 76% of consumers now consider a basic expectation.
Organisations able to build and activate capability at scale can put customer lifetime value on a new trajectory driving double-digit revenue growth, superior retention, and richer, more nurturing long-term relationships.
Connecting Wine Australia with new emerging markets
Connecting Wine Australia with new emerging markets
A customer success story
Wine Australia
Nigel developed a new global strategy and digital conduit for the Australian Wine industry that was so successful it helped the Australian wine industry expand at a compound annual growth rate of 6.4% (CAGR).
This new strategy opened up new emerging markets such as China where Australian Wine exports grew to A$1.2 billion. China now accounts for over 40% of wine exports.
