MAGGI Discover & Win
MAGGI required a promotion to target and appeal to their key audience. An innovative interactive campaign (on pack & mobile) encouraged their audience to discover amazing destinations across Australia, which they could win an all expenses paid holiday to that location.
The promotion delivered:
- 15,241 million location searches
- 1,891 million entries
A huge spike in sales across Coles, Woolworths and IGA.
