Preparing for their IPO
OneVue are your wholesale provider of self-managed super fund, retail super and digital member-based solutions in a superannuation industry holding approximately USD 1.81 trillion. OneVue provides intermediary clients with the ultimate end-to-end investment experience and an LTM Revenue of AUD 537.9m (USD 392.3m).
Client project objectives
Prepare OneVue for their IPO. Develop their proposition, collateral, message, brand and platform product to deliver a successful IPO. Connie Mckeage CEO set her sights set on an even bigger prize, breaking the stranglehold that the big four banks have on platforms which hold financial products valued at an estimated $335 billion.
Client solution
New Media developed strategy, content and an innovative new platform designed to lead the lucrative SMSF and wholesale provider of self-managed super fund, retail super.
Project results
The IPO was a success raising $55 million with an estimated $1.9 billion in retail funds under administration and 40,000 new customers in just six months.
