28% increase in sales and 280% increase in brand recall
Imagine bringing trade packaging alive through the use of active packaging, a process that uses conductive inks and printed circuits to light up a bottle. The new packaging looked stunning in nightclubs and bars attracting consumer attention and conversion.
Combine active packaging with new “world” graphics, is helping redefine a product with a huge heritage.
- Testing delivered a whopping 28% increase in sales
- A huge 280% increase in brand recall
- Generated the most talked about brand throughout the trade
