Roll Up's

Working with Goodman Fielder, we reinvigorated a children lunchbox snack and positioned the product via a new engaging brand. Uncle Toby’s Roll-Ups are a favoured choice for parents, making eating fruit fun for their kids. We invented a new world called Frubalia made up of Frubals, ‘balls of fruit’ characters that entertain and educate. This provided the platform to relaunch an exciting proposition that immediately made a powerful impact. Retailers were impressed with the inspired trade ordering 20% more than previous year quotas. And inspired shoppers acknowledge by filling their baskets. This campaign was a phenomenal success.