Increasing sales by 14.9%
Leveraging the success of the DaVinci campaign, we developed a new urban campaign that would lead consumers to try out the Smart 4×2 car.
Using urban locations and the spin on the 4×2 product name we gave the Smart 4x2 an urban edgy look that would connect with a metro audience. Our Smart Tracks campaign lead consumers to each dealerships via foot, car or public transport. Smart “follow the tracks” communication was used across all metro/urban areas of Sydney and Melbourne and the campaign increased sales by 14.9% in just one month.
